At the Shoe Industry Association’s 4th Second Conference, held in Changsha, Hunan Province from December 4th to 6th, Zuliz Elderly Industry Development Co., Ltd. was awarded the “Technology Innovation Enterprise Award” during the announcement of the 2024 “Duan Zhenji Leather and Shoe Science and Technology Award.” The conference attracted hundreds of experts and representatives from various fields such as footwear companies, associations, inspection agencies, and research institutions.

At the same time, during the conference, an adjustment notification for observers was made, and certificates were awarded. Ling Lizhi, Senior Engineer at Zuliz’s Elderly Shoe Sui County Laboratory, and Liu Xudan, Senior Director of the Brand Promotion Center, were specially appointed as observers for the 4th National Shoe Standardization Technical Committee (SAC/TC 305). The company representatives not only actively participated in conference discussions but also demonstrated their strong attention to and support for industry standardization work.

In the fiercely competitive market, the name “Zuliz” has become synonymous with quality, continuously winning multiple honors, serving as a strong testament to its industry influence and market recognition. This demonstrates the brand’s clear direction and high credibility with a high degree of recognition. Winning the “Duan Zhenji Leather and Shoe Science and Technology Award” for technology innovation is not only an official certification but also a reflection of the long-term favoritism of consumers and the continued trust given by the market, showcasing Zuliz’s determination to closely follow market trends, meet consumer demands, and resonate with the market.

The brand understands deeply that standardization is the core competitive advantage for solidifying product quality and driving long-term industry development. Therefore, it always prioritizes and fully implements this aspect. As a leader in the elderly shoe industry, Zuliz has shattered the inherent notion of the lack of standards in elderly shoes and actively participates in industry standardization activities, becoming the first drafting unit for the national standard of “Elderly Shoes.”

Zuliz’s ability to garner high attention from both the industry and the market lies in their profound understanding and response to the real struggles faced by elderly individuals when it comes to wearing shoes. Currently, many elderly people often end up feeling disappointed after selecting shoes from the market as they face common complaints like discomfort, tightness, and fatigue while walking. By diving deeply into the vast pool of consumer feedback, the brand, with keen insight, identifies the root problems and pain points behind the jests about uncomfortable shoes.

Adhering to the principle of “putting the user at the center,” Zuliz wholeheartedly strives to create products that make comfort no longer a luxury for elderly individuals when wearing shoes. At the same time, they aim to imbue a sense of comfort in more young people. Whether it’s about gifting “Zuliz shoes to the elderly” or “young and old alike purchasing new shoes for themselves,” satisfaction can be found at Zuliz stores.

As times change and market environments rapidly evolve, consumer demands are becoming increasingly diverse. Zuliz has gone through the journey of being “observed-understood-acknowledged-recommended.” Faced with consumers who are now more discerning, not easily swayed by marketing tactics, and who make decisions after multiple comparisons, the brand has withstood the test of time. Through the accumulation of honors, consumers can find a sense of security in Zuliz, experiencing the brand’s sincerity and quality. Zuliz consistently anchors its values in differentiation and quality, continually increasing investments in product research and development, manufacturing, and other aspects, to maintain stable growth on a development path that aligns with the brand positioning and meets the diverse needs of consumers.

Zuliz’s true essence lies in its stability and understated approach, without the need for excessive embellishment of functions or relying on aggressive marketing tactics. It can be foreseen that the footwear market will evolve towards more specialized directions, and Zuliz continuously seeks breakthroughs and innovations in this process. The brand’s charm and depth, along with the accumulated strong reputation, drive the brand to continuously upgrade and iterate, providing quality experiences for more consumers.