Quality is the lifeblood and soul of a company. Recently, Zuliz Elderly Shoes once again received recognition from the China Quality Inspection Association for its outstanding product quality and integrity in business operations. The brand was awarded four authoritative certifications: “National Demonstration Enterprise for Product and Service Quality Integrity,” “National Leading Brand in the Elderly Shoe Industry for Quality,” “National Consumer Quality Reputation Guaranteed Product,” and “National Quality Inspection Stable Qualified Product.” This recognition for three consecutive years not only serves as a strong endorsement from the China Quality Inspection Association but also showcases the brand’s steadfast commitment to leading in high-quality development.
As an industry organization for quality inspection and a professional association for quality, the China Quality Inspection Association has always provided consumers with quality information, conveyed quality inspection trust, guided quality consumption, and enhanced the quality awareness of the general public to effectively safeguard the legitimate rights and interests of both companies and consumers.
Creating a secure consumer environment, rigorously controlling product quality, and practicing excellence are essential steps.
Focusing on quality and cultivating internal strength is the key to winning over elderly consumers in the long run. Since its establishment, Zulijian Elderly Shoes has consistently embedded the pursuit of excellence in quality at every stage of the company’s development. Through strict quality control and a profound understanding of user needs, the brand has excelled in the competitive elderly consumer market.
Throughout the production process, Zulijian Elderly Shoes has always insisted on using genuine materials. By implementing a comprehensive quality testing system and rigorously monitoring each production process, the brand ensures impeccable product quality. Additionally, actively participating in the establishment of national standards for “elderly shoes,” Zulijian Elderly Shoes has become the first drafting unit for the national standard of “elderly shoes.” Through practical actions, the brand ensures that every pair of shoes meets national standards and fulfills the earnest expectations of elderly consumers.
In December 2023, the national standard “Elderly Shoes” GB/T 43587-2023 was smoothly released. Footkinetics, as the first drafting unit of this standard, actively utilized its quality management system and the database of elderly users’ foot shapes during the standard-setting process. By providing feasible reference bases for drafting the standard, Footkinetics put an end to the historical lack of standards and implementation reliance on borrowed standards in the elderly shoe industry. Through the establishment of this standard, it will effectively regulate and lead the development of the elderly shoe industry.
In addition to the inherent quality advantages of its products, Zulijian Elderly Shoes is dedicated to creating a reassuring consumer environment for the elderly. The brand continuously strengthens measures to protect consumer rights, ensuring that elderly consumers’ legal rights are safeguarded during the purchasing and use of products. To further enhance satisfaction among the elderly population, Zulijian Elderly Shoes has broken through barriers in after-sales service. They have established a practical after-sales service system and policies, simplifying return and exchange processes and durations, and providing warranty services that surpass industry standards. When purchasing Zulijian Elderly Shoes products, customers not only enjoy premium services like “free replacement for shoes with sole detachment, bottom breakage, or surface breakage within one year” and a welcoming cup of water, but they also benefit from the new “free shoe cleaning” service, ensuring worry-free shopping and confident wearing.
Meeting diverse elderly needs and cultivating a positive reputation in the “silver market”:
Currently, developing the silver economy and addressing the needs of the elderly have become essential for realizing the aspirations of the elderly population for a better life. The government work report this year emphasized the need to strengthen the supply of elderly products and services and vigorously develop the silver economy. The document released by the State Council in January 2024, titled “Opinions on Developing the Silver Economy to Enhance the Well-being of the Elderly,” represents a national policy initiative aimed at accelerating the standardized, cluster-based, and branded development of the silver economy. Zulijian Elderly Shoes continues to focus on the diversified and segmented needs of the elderly population. Their brand offers a variety of products that are not only comfortable, adaptive, and slip-resistant but also incorporate elements of Chinese trends, allowing the elderly to showcase their personal style while being comfortable. This conveys the brand’s philosophy of bringing hope to the elderly for health, exercise, vitality, and a youthful demeanor.
Product optimization and upgrades are crucial for the continuous development and maintenance of a competitive edge for businesses. In 2023, Zulijian Elderly Shoes collaborated with “China’s foremost shoe last expert,” Chen Guoxue, to jointly create more professional elderly shoes for the Chinese elderly, truly embodying the brand’s original intention of being “customer-centric.” After years of dedicated efforts, Zulijian Elderly Shoes has won the praise and trust of elderly consumers through their care for the elderly population and their commitment to product excellence. More and more elderly individuals are choosing and trusting Zulijian Elderly Shoes. This growing brand sentiment and expectation provide powerful motivation for the continuous development of Zulijian Elderly Shoes.
For three consecutive years, Zulijian Elderly Shoes has been honored with recognition from the China Quality Inspection Association, showcasing a high-quality performance in the industry. With quality and honor as companions, looking towards the future, Zulijian Elderly Shoes will continue to uphold its original brand mission, closely focus on the needs of the elderly population, drive product innovation and service upgrades, and strive to ensure that every elderly person can enjoy a healthy and happy life.
