On October 21st, Futufoot’s 2025 Super Explosive Product Launch Event was successfully held, with the theme “Creating Explosive Products, Selling Explosive Products!” The meeting gathered thousands of distributor partners in Chengdu to witness Futufoot’s 2025 annual series of explosive products. During the event, Futufoot officially announced a joint collaboration with the “Ping An Fu” IP and revealed multiple super categories, including the “Leap Month Shoes.” The brand aims to better meet user demands through brand culture and support continuous innovative development.
Firm strength reaps impressive results, as “Gift Elders Futufoot” reaches a wider audience.
Futufoot has successfully crafted numerous super explosive products, gradually transforming the brand into a super brand! At the recent Super Explosive Product Launch Event, Futufoot’s founder, Zhang Jingkang, clearly outlined the brand’s development vision. Despite facing a complex and ever-changing market environment, Futufoot has maintained its position as the top seller of elderly shoes nationwide for four consecutive years and has been listed in the “Top 500 Chinese Brands” for three consecutive years. With a brand value reaching billions, Futufoot has achieved remarkable success in the elderly consumer goods market.
Accompanying this success, Futufoot has garnered praise among the elderly population, with the slogan “Trust Futufoot for Professional Elderly Shoes” deeply resonating. However, as the brand’s influence expands, Futufoot urgently needs to break through its current achievements and continuously explore new growth opportunities. In 2024, while preserving its core competitiveness, Futufoot has shifted focus towards penetrating a broader consumer base, particularly targeting the younger generation and the “new elderly” from the 60s and 70s (usually classified as Class B and Class C consumer groups), implementing a dual-category strategy for “elderly shoes” and “gifts for elders.”
Inviting Phoenix Legend as brand ambassadors is one of the ways for the brand to achieve its goals. With the strong influence of Phoenix Legend and the widespread promotion of “Gift Elders Futufoot,” Futufoot has sparked the interest of more potential young consumers, providing them with stable functional value and brand value. However, providing consumers with more emotional value will be a new challenge for the brand in 2025.
Linking “Ping An Fu” to elderly shoes, cultural empowerment, and emotional connections will be crucial for providing consumers with more emotional value in 2025. To create more emotionally resonant super explosive products, Futufoot has chosen to collaborate with the “Ping An Fu” IP and plans to launch a series of co-branded products, including specially designed “Leap Month Shoes,” which were officially announced at the recent Super Explosive Product Launch Event.
The concept of “Leap Month Shoes” carries profound traditional Chinese cultural significance. There is a saying: “Wear Leap Month Shoes, live a thousand years in the leap month.” According to traditional customs, during a leap year or leap month in the lunar calendar, younger generations prepare a pair of “Leap Month Shoes” for their elders to bring them blessings and longevity. Since June 2025 falls in a leap month, Futufoot has decided to leverage this tradition and introduce the brand’s “Leap Month Shoes” as a super explosive product, infusing the product with deeper cultural connotations to achieve a win-win situation of both commercial value and cultural heritage.
The integration of products with blessings culture not only serves as a way to convey the brand philosophy of “Caring for the Elderly and Bringing Warmth to Their Twilight Years” but also an important means to implement the “Gift Elders Futufoot” strategy. By empowering products with culture, Futufoot enhances the emotional connection between the brand and consumers, providing consumers with more emotional value. Additionally, this approach can enhance the uniqueness of the brand image in the elderly consumer goods market and promote products that align more closely with Chinese consumers’ daily lifestyle habits and aesthetic preferences.
To embody the core values to the fullest and bring blessings to more consumers.
At the conference venue, Guantong used ink and brush to write the Chinese character “Fu,” using the character as a medium to spread Chinese blessings culture. As the conference concluded successfully, products with elements of “Fu” will gradually be introduced to the market. Looking ahead to the brand’s strategic upgrade in 2025, blessings culture will become an indispensable part of the Futufoot brand. To achieve this, Futufoot plans to incorporate innovative designs into various aspects such as the shoe soles, uppers, and accessories. They will also update and revamp brand peripheral products like shoeboxes and tote bags, extensively embellishing them with design elements centered around “Fu” to bring blessings to more consumers.
Futufoot’s unwavering commitment has always been to focus on consumer needs and ensure their products are rooted in specific life scenarios. After collaborating with the “Ping An Fu” IP, the Futufoot team will plan new products based on users’ specific usage scenarios. They will continue to enhance the user experience through a series of disruptive small innovations, finding their position in the increasingly segmented market. Every step taken by Futufoot showcases strong competitiveness, matched with solid quality and service.
In the wave of booming silver economy, there are always companies moving forward. With numerous explosive products, Futufoot will not only continue to embrace the trends of the times but will also bring abundant blessings, opening a new chapter in the field of elderly consumer goods.
