Striving for development, moving forward together | FutuLiJian participates in the 5th Executive Council Meeting of the 9th China Leather Association.

Striving for development, moving forward together | FutuLiJian participates in the 5th Executive Council Meeting of the 9th China Leather Association.

Recently, the 5th Executive Council Meeting of the 9th China Leather Association and the 2024 National Leather Industry Association Working Conference were held in Lanshan County, Yongzhou City, Hunan Province. Over 200 representatives from more than 160 units, including the Chairman, Vice Chairman, and Executive Council members of the China Leather Association, leaders of local associations and chambers of commerce, leather industry-related enterprises, and media attended the meeting. FutuLiJian elderly shoes, as an executive council member of the China Leather Association, participated in the meeting and contributed to the development of the Chinese leather industry.

The theme of this conference was “Empowering Innovation, Promoting Quality Development”, aiming to implement the spirit of the 19th National Congress of the Communist Party of China and the national “Two Sessions”, promote the industry’s active transformation of development modes, adhere to technological innovation leadership, accelerate the formation of new quality productivity, and achieve high-quality development of the leather industry. The conference focused on discussing key work in different regions and associations of the leather industry, exchanging information on industry economic operations and development suggestions, and exploring new impetus for industry development.

Challenges and opportunities coexist, and FutuLiJian elderly shoes drive development through innovation.

During this critical period of transformation and upgrading in the leather industry, it has become a widely shared consensus among industry enterprises to drive development through innovation and enhance development benefits with new quality productivity. FutuLiJian elderly shoes closely follows this trend and explores the path of enterprise development through innovation. On one hand, FutuLiJian deeply focuses on the diverse needs of the elderly population and develops elderly shoes with different characteristics such as slip resistance, shock absorption, breathability, and antibacterial properties, ensuring utmost “comfort”. As of March 31, 2024, the company has obtained a total of 434 patents related to elderly shoes. These patents cover various aspects including shoe soles, uppers, and accessories, including invention patents, utility model patents, and design patents. Faced with the growing silver-haired market, FutuLiJian actively seeks innovation and change, setting a new benchmark in the elderly shoe industry.

On the other hand, FutuLiJian demonstrates a strong sense of innovation in its marketing strategy. In 2024, the company collaborated with Douyin’s local lifestyle platform, with over 1,000 stores joining as the first batch of partners. The brand exposure exceeded 1 million times, breaking through traditional sales barriers, expanding market channels, and accurately targeting the demands of young consumers. In addition, at the end of April, FutuLiJian’s elderly shoe advertisement made a “strong landing” at Zhengzhou Xinzheng Airport, attracting more attention in this fragmented era and further enhancing the brand’s influence.

Enhance collaboration and cooperation to promote the healthy development of the industry.

During the conference, Mr. Li Yuzhong, member of the Party Committee and Vice President of the China Light Industry Federation, and Chairman of the China Leather Association, stated in his speech that the leather industry should shift from product competition to competition within the ecological chain, and from individual efforts to collaborative development. Footlucky has always been highly aligned with the philosophy advocated by the China Leather Association throughout its development.

In 2024, Footlucky became the first drafting unit for the national standard of “Elderly Shoes”, actively participating in the formulation of the national standard and providing standardized support for the industry’s development, demonstrating its responsibility as a leader in the elderly shoe industry. At the same time, Footlucky has established a large-scale intelligent footwear industrial park covering thousands of acres in Sui County, Henan Province, known as the “Central Plains Shoe Capital”. The park is equipped with 13 production lines and 13 supporting factories, creating a significant number of job opportunities for the local community. This not only enhances Footlucky’s competitive strength but also drives regional economic growth.

Over the years, the Chinese leather industry has played an important role in meeting people’s needs for a better life, stabilizing exports, promoting employment, and driving local economic development. Despite the many changes and challenges in both domestic and international situations, it has consistently demonstrated strong development resilience and risk resistance, with a long-term positive outlook. As a member of the industry, Footlucky will continue to closely follow the strategic pace of the China Leather Association, deepen innovation practices, actively respond to various challenges, uphold the corporate mission of “enabling every elderly person to enjoy a healthy and happy life,” and promote the high-quality development of the industry.