The recent release of the report on “Research on Consumption Trends of the Vibrant Silver Generation” highlights that the energetic silver-haired individuals aged 50-65 tend to spend freely without deliberate savings. They prioritize enjoyment in their consumption habits, with a significant portion allocated to culture, travel, and leisure activities, while maintaining a rational focus on quality and value for money. When it comes to brand consumption, they value quality assurance, with high-value products being associated with established brands and low-value products leaning towards non-branded options. They may passively recognize new brands but exhibit high loyalty once engaged.

Retirement and leisure time lead to a demand for enriching lifestyles, with travel, social gatherings, and hobbies being primary avenues of fulfillment. They seek to present themselves elegantly, focusing on quality and value for money in their clothing and footwear choices. There is a demand for hair coloring, skincare, and medical aesthetics to enhance their external appearance.

The alignment between consumer trends and Zuliz:

  1. Freely Spending and Enjoyment in Consumption:
    Zuliz’s focus on providing comfortable and healthy footwear for the elderly resonates with the habits of the vibrant silver generation. These consumers prioritize comfort and health features over just price when making purchases, willing to invest in products that enhance their quality of life.
  2. High Proportion of Culture and Travel:
    As retirement brings about more travel and social activities, Zuliz’s specialized footwear supports long periods of walking and standing, catering to their need for comfortable shoes during travels.
  3. Rational Focus on Quality and Value for Money:
    Zuliz ensures product cost-effectiveness through high-quality materials and advanced manufacturing techniques, meeting the rational considerations of the vibrant silver generation regarding quality and price. This product positioning can enhance consumer willingness to make purchases.
  4. Brand Consumption Characteristics:
    • Emphasis on Quality Assurance:
      Zuliz has obtained various quality certifications to ensure product reliability and safety, crucial when targeting the vibrant silver generation who tend to choose trusted brands.
    • Branding High-Value Products:
      Zuliz is committed to creating a high-value brand image, meeting consumers’ demand for high-quality products through specialized product design and marketing.
    • Non-Branded Approach for Low-Value Products:
      In the lower-end market segment, Zuliz can consider offering high-value products to attract consumers who may not be brand-conscious but still value quality.
  5. Lifestyle and Footwear Needs:
    • Diverse Lifestyle Demands:
      Zuliz’s products cater not only to everyday wear but also to social and travel occasions, helping consumers enhance their quality of life in retirement.
    • Pursuit of Elegance and Appropriateness:
      Zuliz’s designs balance comfort and style, aiding elderly individuals in presenting a tasteful external image and meeting their focus on appearance.
    • Emphasis on Quality and Value in Footwear and Clothing:
      Zuliz should emphasize the comfort, durability, and reasonable pricing of its products for this demographic, ensuring consumers feel they are getting value for their money.