On October 21st, the Futufoot Elderly Shoes 2025 Super Explosive Product Launch Conference officially kicked off in Chengdu. The conference, themed “Creating Best-Selling Products and Selling Them Like Hotcakes!”, brought together representatives from Futufoot Elderly Shoes, industry experts, and thousands of distributor partners to discuss current market trends, outline the company’s strategic plans for 2025, and explore effective pathways to drive brand innovation and generate growth.
Clarifying business trends and logic, super explosive products support a super brand.
In the current landscape, the consumer market is undergoing profound changes. Futufoot Elderly Shoes founder, Zhang Jingkang, shared his insights. Against the backdrop of the booming elderly consumer goods industry, companies should always adhere to the brand management concept of “putting the user at the center” and strive to turn Futufoot into a “super brand.” A “super brand” relies on the support of explosive products. Futufoot plans to launch a super product category – Futufoot Leap Month Shoes by 2025, using categories to drive explosive products and explosive products to drive the brand. With the continuous development of physical stores, every future store will move towards diversification. Local customers will be able to experience services in physical stores with guaranteed after-sales service, while also easily consuming from online channels to gain a comprehensive consumer experience.
Renowned economist and professor at the Antai College of Economics and Management at Shanghai Jiao Tong University, He Fan, was also invited to attend the conference. Starting from a policy perspective, he helped distributors navigate the macroeconomic situation. He pointed out that China is currently facing multiple trends such as the new technological revolution, increasingly prominent aging issues, and accelerated internationalization of enterprises. Regarding the elderly industry, Professor He emphasized the value of companionship, suggesting that providing “companionship” to consumers is a direction that stores need to consistently adhere to. He advised companies to maintain a relaxed mindset during their growth process, focusing on long-term goals rather than getting overly caught up in short-term wins or losses. He also encouraged distributor partners to uphold their own positioning and continuously improve themselves.
“Peace and Blessings” drive the brand, strategically leading the trend of IP innovation.
At this distributor conference, Futufoot co-founder Li Zhongyi delved into the theme of “Cultural-Driven Brand”. Looking back on the brand’s ten-year journey, Futufoot pioneered a new category of elderly shoes, closely linking brand, category, and target audience, establishing a strong position in the hearts of consumers. Throughout this process, Futufoot not only continuously innovated in product design but also achieved success in channel expansion, business models, and strategies, making it the top brand in elderly shoes.
“At present, people are increasingly willing to pay for emotions, which has become a logically supported phenomenon rather than a passing trend,” Li Zhongyi added in his sharing. Building on this insight, Futufoot will further deepen the implementation of its dual-category strategy of “elderly shoes + gifts for seniors” by collaborating with the “Peace and Blessings” IP to launch a co-branded series of products that cater to consumers’ emotional values. By offering products that can solve problems, are functional, carry a brand, and evoke emotional resonance, Futufoot is preparing for a new future.
Furthermore, the conference also featured the presence of Guantong, the originator of the Fu Culture IP concept, a scholar of traditional Chinese culture, and an academic expert on Fu Culture. Guantong calligraphed the Chinese character for “Fu” on-site and expressed, “May blessings abound, and peace is a blessing! ‘Fu’ is the oldest, most auspicious, and most beloved Chinese character, rich in cultural connotations. I hope to bring blessings to a wider consumer base through our collaboration with Futufoot.”
At the event venue, models showcased several upcoming explosive products, including the Leap Month Shoes infused with the “Peace and Blessings” elements, conveying blessings to consumers. There were also high-quality retro shoes paired with retro fashion items, exuding a sense of fashion sophistication. The emotionally-charged super explosive products are set to bring new expectations to the elderly shoe market in 2025.
How to attract more traffic? Effective reach for good products
As we all know, traffic is essential for all businesses, and the effective reach of high-quality products is crucial. Futufoot Vice President Wang Shaoshuai brought up the breakdown of single-store profitability. Given that Futufoot’s consumer base currently exhibits stronger purchasing power, a higher pursuit of fashion quality, and proficiency in information technology, Wang Shaoshuai candidly stated, “Traditional methods are no longer sufficient for today’s business; new physical store models are the future.” As a leading brand in the industry, Futufoot and its distributors must adhere to this trend and actively explore the “new physical store” model, acquiring more traffic through careful site selection, expanding online sales channels, and enhancing the operation of store private domain members to meet diverse consumer needs.
Futufoot Vice President and Head of the Southern Battle Zone, Deng Yingchun, emphasized that increasing customer store visit rates requires comprehensive planning from the inside out to provide customers with quality experiences and a strong sense of belonging. She stressed the importance of collaboration and stated, “The best relationships lead to mutual achievement, where the company and distributor partners work together to maximize value, grow together, and achieve mutual success.”
During the conference, Futufoot invited brand marketing copywriting expert Mr. San to provide professional and cutting-edge marketing strategies to the thousand distributors present. Leveraging his extensive experience in short video marketing, Mr. San observed that 90% of physical stores commonly face challenges such as reduced natural foot traffic and difficulties in promotion, with short videos enabling businesses to “walk with 100 legs.” For distributors, customer purchasing logic often follows the path of attraction, interest, trust, and action. Mr. San suggested attracting users through “relatability,” “uncommonness,” and “specific and impactful pain point demonstrations.”
The head of the training center, Ren Shen, introduced methods on how to increase store traffic using short videos. He recommended that partners touch users’ emotions and drive traffic to stores through original content, user stories, and combining techniques with hot topics. Additionally, the leader of the Cloud Retail Guidance Department, Liu Xiaoxiang, highlighted Futufoot’s achievements since joining Douyin’s local life platform, emphasizing the importance of creating content that users love to watch and buy to build high-quality stores.
By voicing out through multiple channels and sharing viewpoints across various platforms, Futufoot showcased its latest trends at the Super Explosive Product Launch Event, demonstrating a brand that never settles for past honors but continually breaks boundaries and introduces new products, preparing for a more complex and ever-changing market environment. It is evident that the momentum brought by Futufoot’s elderly shoes continues to thrive.
