As age increases, the elderly’s demand for warmth becomes stronger. Zuliz’s wool shoes use high-quality imported wool as the lining material, which is not only soft and skin-friendly but also effectively wicks away moisture, keeping the feet dry and warm at all times. The shoe design includes good windproof and insulation capabilities, while the rubber sole provides excellent slip resistance, allowing the elderly to walk steadily even in slippery conditions.

When it comes to Zuliz, most people immediately think of a brand that sells shoes for the elderly. In the thriving silver-haired economy market, Zuliz has long established its presence. After a decade in the industry, Zuliz not only maintains a leading position but also continuously explores how to create unique value for consumers.

Zuliz: Seizing the Opportunity, Forward-looking Strategy

According to estimates, the silver-haired economy is expected to reach a staggering 30 trillion yuan by 2035. Such a massive market size indicates that the silver-haired economy industry will become a significant growth engine for the Chinese economy.

Zuliz has been proactive in entering the market even before the market boom. By delving into the characteristics of elderly individuals’ foot changes, such as higher arches and longer feet, Zuliz has strategically introduced professional elderly shoe products that cater to their specific needs. Evolving from a single product to a diverse range of elderly shoe series covering various functions and scenarios, Zuliz has quickly risen to become a leader in the elderly shoe market.

Adapting to market changes, Zuliz’s meticulous operations have gained favor among consumers. With shifts in market dynamics and consumer habits, shoppers are no longer solely influenced by brand atmospheres or price factors. Consumers now prioritize value for money, considering factors like quality, price, comfort, adaptability, and suitability before making purchasing decisions. In such a market environment, every business must adjust strategies promptly to adapt to market changes.

In September 2024, the Ministry of Industry and Information Technology released the “2024 Catalog of Promotional Products for the Elderly,” featuring Zuliz’s Peppermint Cool Shoes, Graphene Warm Shoes, and Odor-Eliminating Cool Sports Pants. Being selected for this catalog for three consecutive years reflects Zuliz’s continuous breakthroughs in elderly-friendly design. To meet the needs of different scenarios and demographics, Zuliz has introduced a variety of differentiated popular products, aiming to win the favor of more consumers.

Additionally, in 2024, Zuliz actively engaged in various activities, such as charity events at nursing homes and participation in national fitness volunteer activities. These initiatives not only demonstrate Zuliz’s social responsibility but also help the brand reach a wider audience of elderly individuals, increasing their awareness of Zuliz.

By reducing the consumption chain and fostering new consumption patterns, Zuliz has embraced the silver-haired economy trend and leveraged social media platforms to promote differentiated marketing, sparking interest from young users in purchasing high-quality elderly shoe products for their elders.

Whether through KOL recommendations or performances by brand ambassadors like the Phoenix Legend, Zuliz consistently finds appropriate ways to convey its brand image to potential customers, embodying the concept of “Gift Zuliz to the elderly.” These efforts not only enhance word-of-mouth among consumers but also create a positive cycle effect.

This cycle is not about aggressive marketing but rather stems from consumers’ spontaneous actions driven by their care for and understanding of their parents’ mental states. By combining personal experiences and wearing experiences with the brand, consumers spread positive feedback organically, forming new consumer groups. Through innovative marketing approaches, Zuliz streamlines the consumption chain, making it easier for consumers to understand and purchase products.

Amid the vast trend of the silver-haired economy, Zuliz showcases a unique development approach in the elderly industry. Vibrant and forward-thinking, Zuliz meets user demands authentically, offering a positive and empowering lifestyle choice. Zuliz is not just focused on selling more elderly shoes but also emphasizes promoting a positive lifestyle attitude, aligning with the principles advocated by the silver-haired economy itself.

In the wave of the 30 trillion silver-haired economy, Zuliz maintains a clear positioning and stands at the forefront. By consistently providing quality user experiences and new choices, Zuliz has positioned itself as a leader in the elderly shoe industry. Yet, Zuliz continues to explore tirelessly, striving to bring more innovation and value to users.