“Invest in Zuliz for this Singles’ Day, both comfortable and cost-effective!”
As the 2024 Singles’ Day shopping festival approaches, major brands are once again joining the fray, with Zuliz actively participating. Its range of products not only garners high exposure but also performs exceptionally well on various e-commerce platforms, becoming the top choice for many consumers.
According to official reports, this year’s Singles’ Day shopping extravaganza differs from past editions by commencing earlier on October 14th, about 10 days ahead of the usual presale period, marking the longest promotion period in Singles’ Day history. This change provides consumers with more time to plan their shopping lists and offers brands an extended promotion period, ultimately boosting performance and growth.
The gradual release of consumer potential and Zuliz’s consistent focus on benefiting consumers.
As China’s aging population accelerates, the silver economy is emerging as a new growth point. According to data from the National Bureau of Statistics, by the end of 2023, the number of elderly people aged 60 and above in China had exceeded 290 million, accounting for 21.1% of the total population. The “China Aging Industry Development Report” released by the China National Research Center on Aging predicts that from 2020 to 2050, the consumption potential of China’s elderly population will increase from about 4.3 trillion yuan to about 40.6 trillion yuan. With the continuous growth of the elderly population, their consumption potential is gradually being unleashed.
During the Singles’ Day period, this trend is particularly evident on various platforms for Zuliz. What has the brand done right?
E-commerce platforms act as a vast network, connecting countless consumers with brands closely. In this network, consumers and brands are undoubtedly the most crucial nodes. For brands, it is essential to continuously attract more attention, expand market share further, and extend the network reach.
The reason Zuliz continues to resonate with consumers is its consistent delivery of services that exceed expectations. In offline stores, Zuliz wins praise from consumers through thoughtful gestures like offering water upon entry and free shoe cleaning. When this detailed service experience extends to online platforms, Zuliz also stands out.
Amid the complexity of coupon usage rules and brand tactics of lowering prices after purchases during the Singles’ Day shopping festival, consumers often find themselves in a dilemma. In the choice between pursuing minor profits or genuinely benefiting consumers, Zuliz opts for the latter.
By providing clear product descriptions, quickly recommending suitable products, and maintaining transparent pricing policies, Zuliz ensures that whether consumers are selecting items for themselves during the Singles’ Day shopping festival or choosing gifts for their elders, they deeply feel Zuliz’s user-centric service philosophy. This approach not only leaves consumers truly satisfied but also effectively stimulates their desire to make purchases.
The brand is revitalized with new energy, displaying resilience and clear direction.
Since its inception in 2009, the Singles’ Day shopping festival has evolved from initial mass excitement to its current normalized state. For consumers, Singles’ Day is not just a time to enjoy discounted shopping but also an opportunity to gain insight into the latest developments of brands and product trends. For brands, Singles’ Day serves as a window to showcase their vitality and innovation.
A brand that thrives in the market may not necessarily have the most capital or the longest history, but it is certainly the one that responds most swiftly to market changes. In recent years, with the rapid development of e-commerce and the rise of new retail models, more and more brands are exploring the path of integrating online and offline channels, including Zuliz.
By observing the shopping behavior of different age groups, it is evident that the elderly tend to prefer offline shopping, leading Zuliz to invest more in offline store operations. However, with the changing consumer demographics, Zuliz now faces a new generation of elderly individuals and young consumers. According to QuestMobile data, as of March 2024, the age group of 41 and above accounted for 45.8% of mobile internet users, with e-commerce channels gradually becoming an essential shopping avenue for this demographic. Despite firmly establishing its presence, whether for transformation or tapping into new market segments, Zuliz needs to establish closer connections with these consumers.
To better reach the target consumer group, Zuliz actively embraces the internet. On one hand, they accumulate a large number of new user reviews through live e-commerce and social media marketing. This year, Zuliz has not only conducted live sales in their official flagship store but has also partnered with various well-known live shopping platforms like Dongfang Zhenxuan and Jia Ge Peng You. Additionally, they have assisted thousands of distributors in joining group purchases on Douyin, providing consumers with a rich and intuitive shopping experience.
On the other hand, in order to expand the market and attract new users, Zuliz continuously launches new products that meet market demands before and after Singles’ Day. In addition to the brand’s official marketing efforts, Zuliz closely collaborates with its full industry chain factory in Suixian to ensure smooth operation of express delivery, distribution, and logistics.
For every consumer, Singles’ Day has become a consumption habit. Whether it’s pre-ordering and comparing prices, carefully selecting items to join in the excitement, or observing without participating, every consumer hopes to gain something from this “shopping extravaganza.” Despite the e-commerce industry becoming routine, the development never ceases. Positioned within it, Zuliz competes not just on price but on service, choosing the path of long-termism.
