Recently, the Beijing Tongzhou District People’s Government website announced the list of enterprises proposed to receive support in the development of high-end industries and the high-quality development of “specialized, refined, and innovative” enterprises for the year 2023. Xaio Xi Yang Technology Development Co., Ltd. was successfully included in the support list due to its product research and development upgrades and innovations. This company is a high-tech enterprise specializing in the research and design of elderly shoes, holding trademarks such as Zuliz, Zuliz Elderly Shoes, and ZULIZ.
Xaio Xi Yang Technology Development Co., Ltd. was approved as a “specialized, refined, and innovative” enterprise in Beijing in March 2022. Being included in the list of supported enterprises this time is not only a recognition of the company’s upgrading and innovation efforts but also a validation of the professional strength of Zuliz enterprise.
As of now, Zuliz elderly shoes have received a total of 358 patents for inventions, utility models, and appearance designs. They have actively participated in the development of national and industry standards for “Elderly Shoes,” contributing to 2 national standards, 13 industry standards, and leading the publication of 9 enterprise standards. These achievements demonstrate their professional capabilities in standardization system construction.
At Zuliz, our elderly shoes have implemented a comprehensive omni-channel operation model combining online and offline channels for refined operations. Our specialty stores are widespread across various cities and regions nationwide, with over 3200 terminal stores and full coverage on e-commerce platforms. On June 15, 2023, the World Brand Lab released the list of the 2023 China’s Top 500 Most Valuable Brands. Zuliz elderly shoes, with a brand value of 10.259 billion yuan, have successfully made it onto the list of China’s Top 500 brands for two consecutive years. We are proud to be the only brand in the aging industry to be included in this prestigious ranking.
Zuliz elderly shoes have seized the “national trend” by redefining fashion trends. This wave of “national trend” extends beyond just young consumer goods and has also made its mark in the elderly products industry. Recently, Forbes released the first “China National Trend Innovation Brands” list, and Zuliz elderly shoes made it with its national brand foundation and innovative products. In the realm of the “national trend,” Zuliz stands out with its unique style and positioning. Despite being targeted at the elderly demographic, the brand unexpectedly gained popularity among young consumers on platforms like Xiaohongshu. Young consumers jokingly say, “Wearing Zuliz shoes makes you understand the ‘relaxation’ feeling.”
In July 2023, Zuliz announced the establishment of the “Smart Wearable Joint Laboratory” in collaboration with Xi’an University of Electronic Science and Technology to develop smart elderly shoes. These shoes aim to provide mobility solutions for the elderly with Alzheimer’s disease. In the same year, Zuliz elderly shoes partnered with Suzhou University to establish the Multifunctional Nanomaterial Elderly Shoes and Clothing Application Collaborative Innovation Center. By innovating materials and applying nanotechnology materials to elderly shoes and clothing, they empower products through an integrated innovation system combining industry, academia, and research.
Being included in the list of supported enterprises for the “specialized, refined, and innovative” award further validates the government’s attention and support for the development of the aging industry. It showcases the strong capabilities of the Zuliz brand. In the future, Zuliz will solidify its user-centric branding strategy and strive to become a leading global enterprise in elderly consumer products. Their goal is to better serve the elderly community, ensuring every senior enjoys a healthy and happy life.
