On June 19th, the 21st World Brand Summit, organized by the World Brand Lab, was held, where the 2024 “China’s 500 Most Valuable Brands” report was released. Zuliz custom athletic shoes for seniors was listed among China’s top 500 brands for the third consecutive year, with a brand value of 11.646 billion RMB. This year, its ranking improved by four places, making it the only brand from the senior industry on the list.
Professional Craftsmanship and Continuous Innovation
Over the past decade, Zuliz has focused on user-centric design by collecting data on seven different foot dimensions of seniors, developing “professional senior shoe lasts” tailored for Chinese seniors. This innovation not only created the professional senior shoe category but also led to the design of various shoe styles for different life scenarios, continuously producing popular models to meet diverse consumer needs.
Zuliz has consistently demonstrated strong innovation and growth, maintaining a brand value in the billions. The company has received the “Duan Zhenji Leather and Footwear Science and Technology Award,” the highest award in China’s leather and footwear industry. Leveraging years of technological accumulation, Zuliz holds 434 national patents in areas such as product appearance, soles, and insoles.
The company has also built a 1,000-acre smart shoe manufacturing park in Sui County, with 12 production lines and 14 workshops already in use. This facility can produce 70,000 to 80,000 pairs of shoes per day, with a monthly capacity of 2 million pairs, significantly enhancing production efficiency and driving economic and social benefits.
Seizing Opportunities and Enhancing Brand Vitality
Marketing strategies play a crucial role in driving enterprise development and reputation building. In 2024, Zuliz seized the opportunity of digital transformation, joining Douyin’s local life service, leveraging the platform to accelerate the integration of online and offline channels and empowering offline stores.
To expand brand influence, Zuliz signed Phoenix Legend as the new brand ambassador, linking three generations of consumers. The slogan “Professional senior shoes, trust Zuliz” has become well-known. Zuliz has initiated a dual strategy of “senior shoes” and “gifts for elders,” promoting the idea of giving Zuliz shoes to seniors. Moreover, Zuliz launched the “Nationwide Walking Activity” advocating a healthy lifestyle, with the first event successfully held in Zhenjiang. At the Changsha Strawberry Music Festival, Zuliz set up a special experience area, allowing participants to enjoy Phoenix Legend’s live performance while interacting with the brand.
Commitment to Social Responsibility
While striving for brand excellence, Zuliz actively fulfills its social responsibilities by participating in social services and public welfare activities. Upholding the brand philosophy of “Caring for the elderly, warming sunset years,” Zuliz established the Elderly Care Fund in 2023, focusing on senior health and providing respect, care, and help to more elderly people. During Mother’s Day, Zuliz organized a shoe-gifting event at Beijing Xinyuan Senior Apartment, benefiting numerous seniors. Additionally, Zuliz participates in the “Silver Age Reading Development Fund” by the China Aging Development Foundation, exploring new paths for “cultural retirement” and promoting high-quality development of the silver economy.
Being listed among China’s top 500 brands for three consecutive years is a high recognition of Zuliz’s past achievements and an expectation for future development. Facing new challenges and starting points, Zuliz custom athletic shoes for seniors will continue to strengthen its market competitiveness, drive brand upgrades, and embrace a broad future in the senior industry with a more professional and open attitude.
