Recently, Zuliz Elderly Footwear Industry Development Co., Ltd. successfully passed the annual review of the China Chain Store & Franchise Association, once again becoming a member unit of the association.
Of particular note is that this marks Zuliz Elderly Footwear’s fifth consecutive year of passing the audit. This achievement not only signifies high recognition of Zuliz’s past efforts but also serves as strong evidence of its continuous dedication and progress in the industry.
The rigorous review highlights strength, deepening the chain layout in the elderly market
The China Chain Store & Franchise Association, as a highly authoritative and influential industry organization in the field of chain operations in China, plays a crucial role in promoting industry standards and fostering enterprise communication and cooperation. The association upholds a strict and responsible attitude, conducting rigorous annual reviews of its member units. From an operational perspective, they delve into whether the company’s operational model is compliant and efficient, and if its financial condition is stable; from a developmental perspective, they assess the company’s strategic planning, innovation capabilities, and potential for sustainable development; and in terms of market performance, they focus on the company’s brand visibility, market share, and consumer reputation. Standing out in such a comprehensive multi-dimensional review, Zuliz Elderly Footwear relies on its solid corporate foundation and strong market competitiveness.
Currently, Zuliz has established over 3000 offline stores nationwide, building a vast sales and service network. At the same time, Zuliz actively collaborates closely with numerous distributors to form a cooperative business model, working together to accurately target the needs of the elderly consumer group. Through this integrated online and offline operation strategy and collaborative efforts from multiple parties, Zuliz provides convenient shopping experiences and quality product services for a wide range of elderly consumers. This further solidifies its leading position in the elderly footwear and apparel market, showcasing its robust strength as a pioneer in the industry.
Zuliz has made outstanding contributions to the chain operation industry over the years, winning numerous awards and becoming a model for innovative development in the industry. In 2024, Zuliz was successfully selected for the “2024 China Consumer Goods Best Innovation Practice Cases” by the China Chain Store & Franchise Association. This selection covered six innovative areas, and Zuliz won the award in the category for its excellent performance in product development and design.
In 2023, Zuliz was shortlisted for the “2022 Top 100 Fashion Retail and Consumer” list. To stand out in the fiercely competitive field of fashion retail and consumer goods, Zuliz actively explored the path of brand rejuvenation and the fusion of elderly fashion. Through innovative marketing strategies, optimizing store images, and introducing fashionable yet comfortable new products, Zuliz successfully enhanced its brand’s influence and competitiveness in the market.
In 2022, Zuliz Elderly Footwear was recognized as a five-star case in the category of product innovation in the “CCFA Golden Lily Best Practices in Fashion Retail and Consumer Brands” list released by the China Chain Store & Franchise Association. Zuliz has always focused on consumer needs, delving into the life scenarios and pain points of the elderly, integrating innovative ideas into the entire product development process, effectively addressing practical issues related to elderly footwear.
In 2021, Zuliz Elderly Footwear was selected as a service and experience innovation practice case in the “2021 CCFA Golden Lily Best Practices Collection – Fashion Retail and Consumer Brands” released by the China Chain Store & Franchise Association. Zuliz improved the store service process, enhanced staff professionalism, and created a comfortable shopping environment, providing elderly consumers with a thoughtful and convenient shopping experience.
In 2020, at the CCFA New Consumer Forum – 2020 China Fashion Retail Chain Brand Development Summit, Zuliz won two major awards for “Best Integrated Marketing Practice Case” and “Best Brand Transformation and Upgrade Practice Case.” Embracing the new consumer trends, Zuliz integrated online and offline marketing channels, further expanding its market share.
In 2024, the election of the Fashion Retail Professional Committee of the Association garnered much attention. Wang Shaoshuai, Vice President of Zuliz Elderly Footwear, was successfully elected as the new Chairman. Actively driving the brand’s market expansion strategy, delving deep into market potential, accurately targeting customer groups, continuously optimizing brand marketing strategies, and expanding Zuliz’s offline store footprint.
Following his election as Chairman, Wang Shaoshuai expressed his commitment to innovative and developmental work in the elderly consumer goods chain industry with increased passion and professionalism. He plans to organize industry exchange activities, promote experience sharing among companies, and explore new trends and models in the industry to contribute to the prosperous development of the elderly consumer goods chain industry.
Looking ahead, Zuliz will continue to tap into its potential in chain operations and the silver economy. From product quality, service processes to store image, they will implement comprehensive standardized management to ensure consumers enjoy a consistent high-quality experience wherever they are. They will steadily advance their strategy for scalable development, continuously expand their market presence, and provide quality products and services for more elderly consumers.
