Zuliz Elderly Footwear: The New Favorite for Comfort and Emotional Consumption

Zuliz Elderly Footwear: The New Favorite for Comfort and Emotional Consumption

Jiang, also a consumer of Zuliz Elderly Footwear, decided to treat herself to a pair of wool shoes during the sudden drop in temperature on Singles’ Day. With thick wool lining, priced at less than half of international brands, these shoes are not only warm and easy to match but also offer exceptional value for money.

On Singles’ Day, Jiang is not alone in her consumption behavior. According to online data, Zuliz’s online platform stores have seen a surge in the share of young consumers, surpassing 50% and becoming the “main force” in purchases.

A pair of Zuliz Elderly Footwear becomes a bond for emotional connection.

While elderly footwear products are primarily consumed by young people, it is not for personal use but as a medium to convey care and nostalgia for their elders, transitioning from product consumption to “emotional consumption.”

In the Chinese culture, filial piety runs deep, and the need to express respect for elders is genuine. Zuliz Elderly Footwear not only meets the demand for high value but also serves as a conduit for younger generations to convey emotions to their elders. Young people away from home, faced with sudden cold weather and the Singles’ Day event, use shopping and online ordering as a means to convey emotions, bridging the distance through the touch of fingertips on screens.

On Singles’ Day, gifting Zuliz Elderly Footwear to elders

On Xiaohong Shu (a social media platform), there are 550,000 notes related to “gifting to elders,” showcasing the strong desire of young people to express filial piety through gifts. Among these notes, recommendations for Zuliz Elderly Footwear are not uncommon.

A pair of Zuliz Elderly Footwear, exploring the path of innovative development

Zuliz Elderly Footwear has been labeled with various negative tags like “smart tax” and “filial piety tax,” sparking controversy around the brand. However, within this debate, Zuliz has embarked on a journey of innovation.

In terms of product quality, in 2018, Zuliz established its own factory in Sui County, Henan, obtained 358 patents related to elderly footwear, and committed to a one-year free replacement policy for worn-out shoes due to adhesive failure, sole breakage, or splitting.

Zuliz awarded Forbes “China National Trend Innovation Brand”

Zuliz was recently recognized as the “First China National Trend Innovation Brand” by Forbes, showcasing the brand’s innovative approach and contribution to the future development of Chinese products.

In the realm of professional exploration, Zuliz focuses on serving the elderly, dedicating efforts to research and development of new materials and elderly wearable devices. Through collaborations with Suzhou University and Xi’an University of Electronic Science and Technology, they have established the “Multifunctional Nano New Material Elderly Footwear and Apparel Application Collaborative Innovation Center” and the “Intelligent Wearable Joint Laboratory.” By integrating advanced research and technological achievements, they are transforming them into practical applications for elderly footwear and apparel, achieving a synergy of industry, academia, and research.

Embracing denial, facing forward, only then can we experience a new beginning.

The most bustling Singles’ Day in history may be a thing of the past, but the rise of “pragmatism” and “emotional consumption” in economics is intensifying. This marks the emergence of a new consumer era and is sure to become a new direction for brand development.

“Riding the Trend of ‘Vintage Style’ Consumption, Zuliz Elderly Footwear Emerges as the New Favorite for Comfort”

For many young people, the trend of “vintage style” consumption is not just a new way of shopping but also a reflection of their pursuit of comfort and practicality. Zuliz Elderly Footwear has stood out in this context. Known for its outstanding comfort and excellent quality, Zuliz Elderly Footwear has long been favored by a wide range of consumers. In today’s fast-paced modern life, comfortable shoes are crucial for young people, and Zuliz Elderly Footwear meets their pursuit of quality footwear.

Both elderly and young consumers praise the comfort of Zuliz footwear. A young consumer in the nursing profession mentioned, “As a nurse needing to stand and walk for long hours, Zuliz shoes provide arch support, making them comfortable to wear without tiring my feet. Even when walking a lot outdoors, I choose Zuliz because, despite being elderly shoes, they are comfortable and well-fitting. They also blend well with clothing, making this ‘vintage style’ consumption worthwhile.”

Moreover, Zuliz Elderly Footwear has become a popular gift choice for young people to give to their family members. A consumer shared, “I bought a pair of Zuliz Elderly Footwear for my grandfather, and he loves them. He finds them very comfortable to wear, and the quality is excellent. I believe it’s a very practical gift that expresses my care and meets the needs of my family.”

Zuliz adheres to a user-centric strategy, earning consumer approval with its “super popular” products.

The success of Zuliz Elderly Footwear is not only because it tapped into the niche market of “elderly shoes,” but also because it gained recognition from young consumers, aligning with the ‘vintage style’ consumption trend. Behind this success is the brand’s strict control over product quality, deep understanding of consumer needs, and keen awareness of market trends. All these factors have enabled Zuliz Elderly Footwear to carve out its position in the new consumer trend and win the favor of consumers.

Since its establishment, Zuliz has remained true to its core principle of being “user-centric,” focusing on creating specialized elderly footwear to meet the needs of older individuals. Over nine years of operation, Zuliz has continuously pursued an original “super popular” product strategy, optimizing and innovating multiple product lines to cater to various scenarios for elderly shoe wear. Additionally, Zuliz has enhanced product quality through measures like establishing its own factory, ensuring robust quality assurance.

Embracing innovation, Zuliz Elderly Footwear’s relentless pursuit of professionalism and quality has garnered recognition from consumers of all age groups. While the current focus remains on the elderly, unexpected interest from young consumers has prompted Zuliz to prioritize product comfort, creating high-quality specialized products that are appreciated beyond the elderly demographic.

The trend of ‘vintage style’ consumption is not just a passing fad; it reflects consumers’ deep-seated desires for traditional brands and products. This trend presents new market opportunities for many brands. The success of Zuliz Elderly Footwear serves as a vivid example, demonstrating that with sufficient quality and comfort, products can transcend age boundaries and win the hearts of a diverse consumer base. Looking ahead, we hope to see more traditional brands seize the opportunities presented by the ‘vintage style’ consumption trend, fostering their own development and innovation.