Zuliz elderly shoes have been dedicated to addressing the footwear needs of the elderly over the past decade, particularly in the context of global aging. Recently, Zuliz elderly shoes (ZULIZ) participated in the Malaysia International Trade Fair and officially signed a contract with the national distributor in Malaysia. Coinciding with the 50th anniversary of diplomatic relations between China and Malaysia, this collaboration marks another strategic move in expanding the brand’s presence in overseas markets. It aims to bring a new level of comfort to elderly friends in Malaysia.
Zuliz elderly shoes: Solving the shoe-wearing dilemma for the elderly, comfort is no longer a distant dream.
“As age advances, feet age first.” With the passing of time and the increase in age, the feet of the elderly undergo a series of changes. The “Research Report on Elderly Foot Characteristics and Shoe-wearing Habits” once pointed out that aging starts with feet getting longer and wider. As age progresses, over fifty percent of the elderly experience their feet getting longer, and nearly seventy percent experience their feet getting wider. These physiological changes often bring about difficulties for the elderly in wearing shoes, with foot abrasion and crowding being the biggest pain points. Lack of breathability and slip resistance are the main points of dissatisfaction for the elderly regarding shoe performance. In such circumstances, comfort becomes the most crucial factor for the elderly when selecting shoes.
Another study, the “Research Report on Elderly Travel and Foot Health,” reveals the characteristics of elderly travel patterns. Most elderly people tend to walk as their main mode of transportation, with a relatively small range of activities usually aimed at fulfilling basic life needs, such as purchasing essential items and food, transporting children, and engaging in physical exercise. Additionally, nearly sixty percent of elderly individuals are not particularly fond of outdoor activities in their daily lives. This suggests that when the elderly venture outside, they prefer convenient and comfortable modes of travel, with walking being the most popular choice.
Considering the physiological changes in the feet of the elderly and their specific travel preferences, ordinary shoes often fail to provide adequate comfort, leading to discomfort. With a profound understanding of this reality, Zuliz elderly shoes came into existence. Although the research subjects of the aforementioned reports focused on the elderly population in China, foot shape data among Asian populations show a high degree of similarity and consistency, proving that the Chinese brand Zuliz elderly shoes are equally suitable for consumers in Malaysia and can meet the specific needs of local elderly individuals.
Accumulating ten years of experience to build a strong brand asset, Zuliz prioritizes high-quality craftsmanship to create its core competitive advantage. To address the discomfort experienced by the elderly when wearing shoes, Zuliz meticulously collects foot shape data across seven dimensions and designs elderly shoes that perfectly fit the feet, making comfort easily accessible. The outsoles generally have excellent anti-slip properties, ensuring comfort and safety go hand in hand. The widened toe design adapts to the widening of the elderly feet, effectively reducing foot constraints. The shoe upper is made of soft and comfortable materials that are antibacterial and antifungal, providing breathability and preventing foot discomfort in the summer.
In the pursuit of excellent products, Zuliz not only focuses on details and quality but also contributes to industry standards. As the first drafting unit of the Chinese national standard for “Elderly Shoes,” Zuliz implements strict quality control for every product and production process. Expanding its vision to the entire Asian market, Zuliz’s performance is equally remarkable. In 2023, the brand made it to the “Top 500 Asian Brands,” being the only brand dedicated to the elderly industry, showcasing its strong brand power.
In seeking new growth opportunities overseas, Zuliz is looking to Southeast Asia for expansion.
In 2023, the global population exceeded 8 billion, with the elderly population aged 60 and above accounting for 14.2%. With this global trend of aging, the diverse needs of the elderly require more attention and fulfillment than ever before. Through ten years of relentless exploration and innovation since its establishment, Zuliz has emerged as a leader in the Chinese elderly shoe industry. Therefore, finding new growth points under current conditions has become crucial for the company’s development.
In fact, Zuliz embarked on its overseas journey as early as 2023, opening its first international store “ZULIZ” in Singapore in October. Now, carrying this care and commitment to the elderly population, Zuliz has crossed seas and mountains to reach Malaysia, aiming to provide the local elderly with the same high-quality elderly shoes.
Choosing the Southeast Asian region as the first stop was a strategic decision for Zuliz. The consumer profile in Southeast Asia is similar to that in China, with a higher acceptance of specialized elderly shoes. By showcasing at the Malaysia International Trade Fair, Zuliz hopes to rapidly expand its brand’s influence and introduce Malaysian seniors to the Zuliz brand and its range of professional elderly shoes. Additionally, the Southeast Asian consumers will provide Zuliz with more foot data support, accumulating experience for the brand’s future research and development.
It is worth mentioning that as Zuliz seeks new opportunities in untapped markets, the brand always prioritizes establishing emotional connections with elderly consumers. Despite cultural differences across countries and regions, Zuliz can quickly adapt and find common ground. By meeting consumers’ functional product needs while adding unique emotional attributes, such as developing “Specialized Elderly Shoes” tailored to the target customer’s requirements and aesthetics in the overseas market, emphasizing exceptional post-sales service to provide peace of mind to the elderly. The brand not only sells products but also conveys warmth, builds trust, and lays a solid foundation for the brand’s long-term development overseas.
Transitioning from the domestic market to the international arena, Zuliz faces fiercer market competition and a more diverse consumer base. Only by offering high-quality products can the brand earn the trust and affection of consumers. In the silver economy’s blue ocean market, Zuliz will continue to uphold the “customer-centric” philosophy, constantly enhancing product design, improving product quality, and refining its service system. Through ongoing efforts, Zuliz looks forward to becoming the preferred choice for more elderly friends in Malaysia, aiming to meet their needs and preferences effectively.
