On November 10th, the first group standard for “leap month shoes” in China was officially implemented. This standard was developed by the Zuliz Elderly Shoes team, marking the standardized development of this unique category of “leap month shoes” in the Chinese cultural context. It also meets consumers’ dual expectations for product quality and cultural significance.

The key to Zuliz elderly shoes frequently being out of stock: Trust.

“Comfortable” and “good quality shoes” are the high-frequency words used by Zuliz fans to evaluate their products. Zuliz has always gained a good reputation among consumers with high-quality products and exceptional service, accumulating valuable “intangible assets.” The “Ruyue Shoes” is an innovative product based on this foundation.

Ruyue Shoes, as a special cultural symbol, carries unique meanings and values. Zuliz elderly shoes have insight into this cultural connotation and collaborated with the “Ping An Fu” IP to carefully create this product, using traditional culture as a driving force for brand development. “Ping An Fu” was created by the renowned traditional culture scholar and Fu culture expert Guan Tong, and has been engraved in significant cultural landscapes such as the ancient imperial temple Tan Zhe Temple in Beijing and Mount Tai, symbolizing auspiciousness and goodness.

  • Besides cultural significance, Zuliz integrates traditional elements into modern design, making their products not only practical but also emotionally rich. In terms of material and craftsmanship, Zuliz shoes feature a cloud-patterned outsole for slip resistance and durability; the shoe upper utilizes a lucky KPU material to symbolically express the lucky contour on the design, ensuring both aesthetics and comfort; the “U” cup heel and insole design stabilize the heel and provide arch support for the elderly.

Innovating while maintaining quality control, Zuliz has established clear quality management requirements from raw material procurement to finished product inspection, ensuring each step meets standards. Whether it’s the “water at the entrance” or the “one-year free replacement for shoes with glue, sole breakage, or wear,” the company consistently adheres to exceptional service policies, building long-term trust with customers and ensuring consumers can buy and wear their products with confidence.

Providing emotional value, exploring Zuliz’s breakthrough model

In recent years, with the continuous development of the silver economy, more and more brands are entering the elderly industry. However, Zuliz’s position in the competitive elderly shoe market remains stable.

The launch of the popular “Ruyue Shoes” goes beyond meeting market demands; it signifies the inheritance and promotion of Chinese traditional culture. In today’s society, the value of traditional culture is increasingly prominent, with people showing a stronger preference for products with deep cultural significance. Zuliz recognizes this trend and introduces the “Ruyue Shoes” from a fresh perspective, seamlessly blending traditional culture with modern life, reshaping consumers’ previous perceptions of “elderly shoes.” This creates a practical and culturally meaningful product choice for consumers, while effectively promoting the adoption of “elderly shoes” and “respecting elders” in society.

The journey of Zuliz, which started in 2015, initially left an impression of being affordable and comfortable. However, after weathering many challenges, the company deeply realized that a simple low-price strategy is not a sustainable plan for long-term development. Only by offering high value-for-money products can a company become a growth engine for continuous development. Promoting the “Ruyue Shoes” expands the brand’s value extension space, making culture the core narrative of the brand. Zuliz maintains close ties with existing customers in this way, helping to open up dialogue channels with more potential consumers and introduce new products to a broader audience.

The formal implementation of the standardized production of the “Ruyue Shoes” provides clear norms and guidance for their production, offering consumers a more reliable basis for purchase decisions. As the “Ruyue Shoes” appear more frequently in the consumer’s field of vision, a subtle shift in consumer mindset may create opportunities for product iteration for Zuliz.

The “Ruyue Shoes” connect elderly safety in travel with the beautiful expectations of traditional culture. Zuliz elderly shoes will further delve into the cultural significance of the “Ruyue Shoes,” enriching its expressions and bringing more surprises and emotions to consumers.