The multi-layered, diversified, and personalized consumption demands of the elderly have driven the growth of the senior products industry in China. Statistics indicate that by 2023, the market size of senior products in China had reached 5 trillion, with a substantial variety and quantity of products. Zuliz elderly shoes, a standout presence in the senior products market, has diligently studied the evolving foot shapes of the elderly since its inception. Centered around the footwear requirements of the elderly, the company has maintained a user-centric approach, developing specialized shoe lasts for the elderly and garnering extensive acclaim from consumers and the industry over the years.
That’s an impressive achievement for Zuliz elderly shoes! Being selected for two consecutive years in the Ministry of Industry and Information Technology’s directory of senior products is a significant honor. As a top-tier brand in the elderly shoe industry, this recognition speaks to their commitment to quality and excellence.
The Ministry of Industry and Information Technology guiding manufacturers to implement the “three-product strategy” in the consumer goods industry is a pivotal step towards enhancing the variety, quality, and brand recognition of senior products. By focusing on enriching the range of products, ensuring customer satisfaction, and building brand credibility, the aim is to provide seniors with products they can trust, consume safely, and use comfortably.
It’s truly commendable that Zuliz elderly shoes have been selected for the “Senior Products Promotion Catalog” for two consecutive years, in alignment with the guidance to promote the development of the senior products industry. This recognition not only affirms the influence of the Zuliz brand but also underscores its clear position in the senior products industry.
The robust demand for senior products reflects the flourishing silver economy. According to the latest report from the National Bureau of Statistics, by the end of 2023, China had approximately 297 million people aged 60 and above, with nearly 217 million aged 65 and above. China has become the country with the largest elderly population in the world. With such a significant demographic base, the demand for senior products, especially essential items like elderly shoes, remains high.
Zuliz elderly shoes are indeed designed with a deep understanding of the lifestyle needs of this demographic, continuously introducing products that cater to the physiological characteristics and dressing habits of the elderly. Currently, the total volume of the silver economy in China is around 7 trillion, accounting for 6% of the GDP. It is projected to grow to 30 trillion by 2035, representing 10% of the GDP. The future development potential of the senior products industry is immense, with Zuliz elderly shoes playing a vital role in this landscape.
Adapting to the changing trends, Zuliz elderly shoes will continue to adhere to a user-centric research and development philosophy, actively responding to the national guidance on promoting the development of the senior products industry by innovating products and enhancing user experience.
It is worth noting that Zuliz has led and participated in the drafting of 24 relevant standards, including one national standard, two industry standards for the aging industry, twelve industry group standards for elderly shoes, and nine enterprise standards. Acting as the primary drafter, Zuliz has contributed to the development of the national standard for “Elderly Shoes,” supporting the industry’s high-quality development.
After a decade of development, Zuliz elderly shoes have emerged as a leader in the elderly shoe industry. Through in-depth research on the changing foot shapes of the elderly, Zuliz has received a total of 383 patents for elderly shoes in areas such as product appearance, outsoles, and insoles, including utility models, design patents, and invention patents. Behind these professional achievements lies the consistent dedication and effort of Zuliz.
Of course, as market competition intensifies and consumer demands evolve, Zuliz also faces new challenges. These include how to enhance the technological content of products, expand sales channels, and strengthen the brand’s market competitiveness. In the future, Zuliz will continue to drive innovative development in the senior products industry, catering to the wonderful life needs of millions of elderly individuals, and contributing to the prosperity and vitality of the silver economy.
