Zuliz Elderly Shoes’ trademark (Trademark Registration No.: 40940532) has recently been recognized as a “Famous Trademark Brand in Beijing” by the Beijing Trademark Association. This recognition came after the trademark underwent the group standard evaluation by the Beijing Trademark Association and was assessed according to the guidelines outlined in the group standard T/BJTA001-2023 “Beijing Famous Trademark Brand Recognition and Management Norms.” The evaluation process involved voluntary applications, initial review by the Beijing Trademark Association’s Group Standard Office, expert group review by the experts in the “Beijing Famous Trademark Brand Recognition and Management Norms” database, and finally, the announcement of the selected trademarks. In total, 37 trademarks were identified as Beijing Famous Trademark Brands for the year 2023.
Zuliz Elderly Shoes, starting with the end in mind, focuses on the elderly shoe category.
Established in 2015, Zuliz Elderly Shoes is a pioneer in the professional elderly shoe category. From the very beginning of the brand’s establishment, Zuliz formed an internal user research team. Through their studies, they discovered that 80% of elderly individuals have issues like foot deformities and fallen arches. By collecting data on the foot shapes of the elderly, they identified the differences between elderly and adult foot shapes. This led to the development of professional shoe lasts tailored to the foot shape of Chinese elderly individuals. Once Zuliz products were introduced, they quickly became a popular choice in the elderly shoe category.
After nearly a decade of development, Zuliz has acquired 383 patents in various aspects such as shoe soles, uppers, and accessories in the elderly shoe industry. The recent recognition of being a “Famous Trademark Brand in Beijing” is a testament to Zuliz’s innovative development, quality assurance, and service upgrades.
Promoting the Silver Economy requires the impetus of elderly brands. According to the “2022 Statistical Bulletin on the Development of Civil Affairs” released by the Ministry of Civil Affairs, by the end of 2022, there were 280 million elderly people aged 60 and above in China. This vast consumer group brings significant consumption demands.
In the context of the Silver Economy where per capita consumption continues to rise, it is projected that by 2035, China’s Silver Economy will reach 19.1 trillion yuan, accounting for 27.8% of total consumption and 9.6% of GDP. This scale is expected to reach 49.9 trillion yuan by 2050.
The development of every industry requires leading brands and companies to drive progress. Brands not only provide high-quality, high-standard products but also possess a long-term vision and profound strategic planning. Through collaborative innovation across industries, the advancement of the Silver Economy is propelled, allowing the elderly to enjoy better products and services. This, in turn, brings more benefits to society and injects new vitality into the development of elderly brands, collectively fostering industry prosperity.
Participation in setting the national standard for “Elderly Shoes” will contribute to the high-quality development of the elderly shoe industry. The rapid growth of the elderly shoe market reflects the development of the Silver Economy. As the consumption demands of the elderly population increase, there is a shift towards higher quality and performance in the elderly shoe market, with a focus on comfort and functionality.
Zuliz Elderly Shoes has seized the opportunity of the era’s development by participating in the establishment of the national standard for “Elderly Shoes.” As the first drafting unit for this standard, Zuliz has demonstrated the exemplary role of industry-leading enterprises in advancing the standardization of the industry. They actively share their experiences in quality control of elderly shoes and research on elderly user foot shape big data. By participating in the entire process of standard setting, including building the standard framework, discussing technical content, and conducting validation tests and analysis, Zuliz has conducted in-depth research and analysis on key technical issues, proposed corresponding solutions, and provided crucial technical support for standard development. This initiative aligns with the national efforts to promote the development of elderly products and standardization, and it addresses the urgent need to regulate industry development and protect the rights of the elderly.
As a star brand in the elderly industry, Zuliz Elderly Shoes represents a glimpse of the Silver Economy’s potential. With the looming trend of aging populations, there is ample room for growth and opportunities for elderly industry brands. We look forward to Zuliz Elderly Shoes continuing to forge ahead in the wave of the Silver Economy, shining brightly in a broader strategic plan.
