Recently, the Department of Industry and Information Technology of Henan Province announced the list of “Innovative Small and Medium-sized Enterprises in Henan Province 2023”. Zulijian Elderly Industry Development Co., Ltd. has been selected as an “Innovative Small and Medium-sized Enterprise” in Henan Province for the year 2023 after undergoing departmental reviews and public announcements.
Being selected as an “Innovative Small and Medium-sized Enterprise” not only recognizes Zulijian Elderly Shoes’ long-term commitment to continuous innovation and excellence but also signifies high expectations and eager anticipation for its future development prospects.
Technological innovation and leading quality: Firmly on the path of high-quality development
As pioneers and leaders in the elderly shoe category, Zulijian Elderly Shoes has shown clear cognition and consideration for technological innovation over the past decade, dedicating themselves to innovating shoemaking technology and enhancing product quality. As of March 31, 2024, Zulijian Elderly Shoes has accumulated 434 patents in various aspects such as shoe soles, uppers, and accessories. Looking back, in 2022, Beijing Xiaoxiyang Technology Development Co., Ltd. (the brand company of Zulijian Elderly Shoes) was also successfully selected for the second batch of the “Specialized, Sophisticated, Unique, and New” enterprise list in Beijing for 2022. These honors affirm the brand’s commitment to specialized development and long-term cultivation in the elderly shoe industry.
Not only honing their production skills and research capabilities, but Zulijian Elderly Shoes also actively embraces cutting-edge technology. Through strong partnerships with Suzhou University, they established a collaborative innovation center for multifunctional nanomaterial elderly shoe and clothing applications. They also collaborated with Xi’an University of Electronic Science and Technology to establish a joint laboratory for smart wearables, aiming to meet the footwear needs of the elderly while further enhancing their quality of life.
Through cycles and relentless innovation: Demand-oriented sustainable exploration
Innovation has always been not just a common topic but also the driving force behind the continuous development of Zulijian Elderly Shoes. Through years of market honing, they have consistently focused on accurately addressing the practical pain points of elderly shoe wearers, delving into the characteristics of the elderly feet, and collaborating with “China’s top shoe last expert,” Chen Guoxue, to jointly develop shoe lasts for elderly shoes. Their goal is to ensure that every pair of shoes provides a more comfortable wearing experience for the elderly.
The starting point for all product planning is user demand. Zulijian Elderly Shoes prioritizes “comfortable experience” based on the real needs of the elderly population, embodying a product design philosophy that puts people first. This keen and unique user insight, coupled with the expandability and resilience demonstrated at the business level, is key to its sustained leadership in the elderly shoe market.
By observing the situation and then taking precise actions, Zulijian Elderly Shoes delves deep into understanding the changing needs of elderly consumers. To address issues of elderly mobility safety, the brand actively researches and develops functional shoes with slip resistance, durability, shock absorption, and cleverly integrates mugwort and fiber innovation to launch the “Mugwort Series” of elderly shoes. They strive to achieve a dual breakthrough in product functionality and comfort, providing solid assurance for the daily walking of the elderly.
Taking a step further, Zulijian Elderly Shoes actively explores new possibilities in their business model. By staying abreast of market trends, they expand diversified sales channels through a combination of online and offline branding. They have introduced the “Offline Live Streaming Rooms + Store Cloud Retail” model to offer consumers a comprehensive selection. The addition of the “Free Shoe Cleaning” service vividly embodies their corporate mission of “enabling every elderly person to enjoy a healthy and happy life.”
Brand innovation is an endless marathon that requires overcoming challenges, sticking to the original intention, and continuously pursuing product innovation and service upgrades. Being selected as an “Innovative Small and Medium-sized Enterprise” has provided Zulijian Elderly Shoes with richer insights and ideas for its future path of sustainable innovation. To surpass the hills, face the changes of the times and the industry’s development trends, Zulijian Elderly Shoes needs to continue cultivating its internal strength and enhancing quality. Only by doing so can they navigate through market cycles, create products that are more vibrant and competitive, and establish an invincible position in the silver economy wave. This will enable them to continuously lead the new trends and development directions in the elderly shoe industry.
