Both the elderly and young people praise the comfort of Zuliz’s shoes. A young consumer in the nursing profession expressed, “As nurses, we need to stand and walk for long periods. Zuliz’s shoes provide arch support, making them comfortable to wear without tiring your feet. Even when I’m out and about more, I choose to wear Zuliz. Although they are considered elderly shoes, they are comfortable and fit well, and they don’t look out of place with outfits. It’s not a loss to ‘borrow’ a bit of old-fashioned style.”
Furthermore, Zuliz’s elderly shoes have become a popular gift for young people to give to their family members. One consumer mentioned, “I bought a pair of Zuliz’s elderly shoes for my grandfather, and he really likes them. He said they are very comfortable to wear and of good quality. I think it’s a very practical gift that expresses my feelings and meets my family’s needs.”
Zuliz adheres to a user-oriented strategy, with their “super hot product” gaining consumer recognition. The success of Zuliz’s elderly shoes is not only because they tapped into the niche market of “elderly shoes” but also because they have gained acceptance from young people by following the trend of “borrowing” old-fashioned consumption. Behind this success is the brand’s strict control over product quality, a deep understanding of consumer needs, and a keen grasp of market trends. All of these factors have allowed Zuliz’s elderly shoes to find their position in the new consumer trend and win the favor of consumers.
Since its establishment, Zuliz has stayed true to its original mission of being “user-centered,” focusing on creating professional elderly shoes around the needs of older people. Over 9 years of operation, Zuliz has consistently adhered to the original “super hot product” strategy, optimizing and upgrading, innovating and developing multiple series of products to meet the various shoe-wearing needs of the elderly in different scenarios. Additionally, Zuliz has improved product quality through measures such as establishing its own factory, ensuring a strong guarantee for the quality of its products.
Accompanying the prosperity of the nation, the younger generation has grown more confident in traditional culture. They no longer blindly pursue Western aesthetic elements but have a great psychological need for “Chinese-style” products. The trend of national pride has begun to shine brightly. In recent years, various national trend brands have rapidly emerged in various industries, focusing on the footwear and apparel industry, the film and television industry, and the food industry, among others. According to public data, the market size of the national trend industry was 1.0185 trillion yuan in 2020 and 1.2541 trillion yuan in 2021, showing a year-on-year growth rate of 23.13%.
The Rise of National Trend and the Breakthrough of Elderly Shoes
“National trend” has become a favorite of contemporary consumers, marking a shift from mentality to behavior. This trend is not limited to young consumer goods but has also made its way into the elderly products industry. Recently, Forbes released the “China National Trend Innovation Brands” for the first time, and Zuliz’s elderly shoes, based on its national brand foundation and innovative products, successfully made the list.
Forbes had this evaluation of Zuliz’s inclusion: “The brand’s concept reflects the creation of a harmonious family relationship. The brand culture demonstrates the ability to communicate with a wider, more fashionable target audience.” Zuliz’s definition of trends goes beyond products, focusing on usage scenarios, effectiveness, and the emotional experiences it brings to consumers.
In the realm of national trends, Zuliz stands out with its unique style and rhythm. Although targeted at the elderly consumer group, Zuliz unexpectedly attracts all three generations. The youth find a direct path without detours, the middle-aged appreciate the sense of relaxation, and the elderly experience maximum comfort when wearing Zuliz’s elderly shoes.
Zuliz’s elderly shoes have become a hidden treasure developed by young people in the “national trend” wave. Once considered “outdated,” they are now considered “trendy,” with young people embracing the transformation of Zuliz’s elderly shoes. It’s like the awakening of the phoenix’s bloodline, shifting from being misunderstood to being fully recognized.
