I am on a global expansion and market development strategy.
Zuliz, the Chinese elderly footwear franchise operator, has officially announced the entry of its professional healthcare and elderly footwear brand, Zuliz, into the Malaysian market. The first flagship store is situated on the first floor of Aeon Kinta City in Ipoh. On the opening day, it attracted a multitude of customers who came to select comfortable and health-promoting shoes. This move not only signifies an important step in Zuliz’s international market expansion but also brings new growth opportunities to the brand.
Elderly shoes are not only a necessity for Chinese elderly people but also for elderly individuals worldwide.
Over the past 60 years, there has been a significant change in the global population structure, with the number of elderly people doubling. According to authoritative data, by 2024, the global population aged 65 and above will reach 783 million, accounting for 9.1% of the total global population. This ongoing upward trend has become an important phenomenon on a global scale that cannot be ignored. It brings new opportunities and challenges for various industries, especially the elderly products market, demonstrating significant development potential.
As a brand specializing in elderly footwear, Zuliz has conducted extensive data research and uncovered a key insight: globally, 89% of elderly people have foot deformity issues. This data clearly indicates that wearing specialized elderly shoes is not only a pressing need for Chinese elderly individuals but also a universal requirement for elderly people worldwide.
The establishment of physical stores in Malaysia will provide elderly friends in Malaysia with comfortable and premium experiences with professional elderly shoes, setting a new benchmark for Chinese brands venturing abroad. With precise market positioning and high-quality products, Zuliz has successfully rooted itself overseas. In the future, Zuliz is poised to continue its upward trajectory, expanding its international presence and bringing more caring products to elderly individuals around the world. This will further enhance the influence of Chinese brands in the international elderly products market, contributing to the continuous rise of Chinese brand influence on the world stage.
Zuliz possesses formidable production bases and technical prowess.
Zuliz boasts a factory headquarters spanning over 1000 acres in Tongzhou District, Beijing, with a workforce exceeding 15,000 employees. The factory is equipped with 130 automated production lines and 2 intelligent production lines, significantly enhancing production capabilities. This allows for an annual production of 350 million pairs of shoes, with sports shoes accounting for over 30% of the national output. Such formidable production capacity provides a solid foundation for Zuliz’s successful establishment in the Malaysian market.
Zuliz implements comprehensive quality control measures and focuses on cost efficiency.
Zuliz has its own production base, covering the entire industry chain from research and development to sole and upper processing, as well as finished product manufacturing. Through in-house processing and comprehensive quality control supervision, the brand can meticulously oversee every production step to ensure product quality. Furthermore, the independent production model reduces reliance on external suppliers, lowers procurement costs, and enhances the stability and flexibility of the supply chain. This establishes a solid cost foundation for the establishment in the Malaysian market.
Zuliz excels in technological innovation and rapid market responsiveness.
Zuliz excels in product research and shoe last design, boasting a strong technological advantage with 434 patents under its belt. This technological innovation not only enhances product comfort and durability but also strengthens the brand’s market competitiveness. Leveraging an intelligent production model across the entire industry chain, Zuliz has significantly increased production efficiency and market responsiveness, enabling quick adaptation to changes in the Malaysian market.
Zuliz maintains a strong brand reputation and holds a prominent market leadership position.
With its high-quality products and services, Zuliz has been awarded the “National Demonstration Enterprise for Product and Service Quality Integrity” certification for two consecutive years. In 2023, Zuliz made it to the “Top 500 Asian Brands,” becoming the only brand in the list dedicated to the elderly industry. These achievements serve as strong endorsements for the brand’s entry into the Malaysian market, enhancing consumer trust.
Through a franchise business model, Zuliz’s successful establishment in Malaysia has injected vitality into the brand and brought positive impacts to the local economy. Drawing on its successful experience in the Singapore market, Zuliz is able to swiftly adapt to the complexities of overseas markets. By utilizing data analysis and market research, the brand delves deep into the needs of elderly consumers, enabling the formulation of more effective market strategies.
