In today’s Chinese society, the wave of aging is coming at an unprecedented speed. According to data from the National Bureau of Statistics, by 2024, China’s population aged 60 and above has reached 310 million, accounting for 22% of the total population, and this number continues to rise. The elderly industry, as an industry sector facing the needs of this massive group, is experiencing unprecedented opportunities and challenges, making the silver economy a highly anticipated new growth point in the economic development landscape.
In this era, Zuliz actively engages in the establishment of standards related to elderly shoes. It has been involved in drafting and improving as many as 28 standards, including 2 national standards, 2 light industry standards, 13 group standards, and 11 enterprise standards. This makes Zuliz the company with the highest number of standards participation in the elderly shoe industry, demonstrating its leading position and responsibility in the industry.
Leading the establishment of national standards sets the benchmark for industry development.
Among the standards Zuliz has participated in, the national standard for “Elderly Shoes” stands out, with Zuliz being the first drafting unit deeply involved. Throughout the standardization system construction process, Zuliz has provided professional and practical suggestions for the development of this standard, leveraging its rich experience in various aspects such as research, production, and sales of elderly shoes. The standards it helped establish not only specify strict requirements for elderly shoes in design, craftsmanship, comfort, and safety but also set a benchmark for product quality standards across the entire industry.
From a macro perspective of industry development, Zuliz’s initiative holds significant importance for the healthy development of the elderly industry. In the current thriving silver economy, the elderly shoe market, as an essential segment, previously lacked national standards and regulations. With numerous brands entering the market, product quality varied widely. The national standards led by Zuliz provide a clear development path for other companies in the industry. This drives companies to focus more on enhancing product quality, pushing the entire industry towards specialization and standardization. Consequently, it enhances the image and trust of the entire elderly industry in consumers’ minds, aiding the continuous growth of the silver economy on a healthy trajectory.
The urgency of industry standardization cannot be overstated.
As China’s aging population continues to grow, the market for elderly products expands rapidly, with elderly shoes being a daily necessity for the elderly population. However, due to the lack of unified national standards in the past, market supervision faced numerous challenges. The quality of elderly shoes in the market varied, with some unscrupulous businesses selling substandard products, severely infringing on consumers’ rights.
The establishment of a comprehensive standardization system for the elderly shoe industry is imperative. It can regulate market order, improve overall product quality, provide more reliable shopping guarantees for elderly consumers, and promote the healthy and sustainable development of the elderly products market. From a broader perspective, this is a reshaping of the entire elderly industry ecosystem. In the silver economy, consumer trust is the cornerstone of market prosperity. When elderly consumers have unified and strict standards as a reference when purchasing elderly shoes and other products, they can shop with more confidence. This not only benefits the healthy development of the elderly shoe market but also has a demonstration effect on other areas of elderly products, driving the entire aging industry to establish a market competition mechanism centered on quality, and pushing the silver economy towards high-quality development from extensive growth.
Emphasizing standard construction, pioneering the Lunar Month Shoe group standard
Zuliz always regards the construction of standardization systems as a vital part of the company’s development, valuing product quality control highly. In the year 2025, known as the Lunar Month, it is a tradition for the elderly to wear “Lunar Month Shoes” to bring blessings, longevity, and peace. Zuliz keenly recognized this market demand, took proactive actions, and pioneered the Lunar Month Shoe group standard. In the process of establishing this standard, Zuliz set strict norms from product design, raw material procurement to production processes, quality testing, and more, ensuring stringent control over product quality and production standards from the source. This dedication aims to provide heartfelt, high-quality products to meet consumers’ expectations for high-quality Lunar Month Shoes.
This innovative initiative not only reflects Zuliz’s respect and inheritance of traditional culture but also vividly showcases its deep cultivation in the silver economy sector. In the elderly industry, combining traditional cultural elements with modern products is an effective way to explore the market and meet the emotional needs of elderly consumers. By establishing the Lunar Month Shoe group standard, Zuliz has set an industry benchmark, providing valuable experience for other companies in product innovation and cultural integration. This helps enrich the supply of products in the elderly industry, increase product added value, further stimulate the vitality of the silver economy, and steadily advance on the dual tracks of cultural inheritance and economic development.
In the future, Zuliz will continue to wholeheartedly dedicate efforts to standardization construction, increase investment continuously, explore innovations, lead the development of the elderly shoe industry, and fulfill the brand’s mission through practical actions. It aims to maximize the embodiment of brand value and corporate social responsibility, contribute more to the construction of China’s standardization system for elderly products, and support the aging industry to progress further on the path of standardization and regulation. This will allow the silver economy to shine even more brightly with brilliance.
