From August 1st to 4th, Dr. Comfort’s elderly shoes (ZULIZ) made an appearance at the Malaysia International Trade Fair. They officially signed a contract with the national distributor in Malaysia, marking the official “landing” of China’s leading elderly shoe brand, Dr. Comfort, in the Malaysian market. This collaboration coincides with the 50th anniversary of diplomatic relations between China and Malaysia. Not only does this partnership bring professional elderly shoes to the elderly population in Malaysia, but it also signifies a solid step forward for Dr. Comfort on its path to internationalization.
Keynote speeches insight into trends, and the exhibition venue is bustling with crowds.
At the exhibition venue, Dr. Comfort’s elderly shoe co-founder, Li Zhongyi, delivered a keynote speech titled “Seizing New Opportunities in the Global ‘Silver Economy’ Market Development”. In his speech, he first shared insights into the global aging trend, noting that over the past 60 years, the global elderly population has doubled, significantly increasing in numbers. According to data released by the National Bureau of Statistics of China, by the end of 2023, the population aged 60 and above in China has exceeded 290 million. The global trend of aging is bringing new development opportunities to related industries, and the silver economy is poised to enter a golden age.
He further emphasized, “Through extensive data research, Dr. Comfort has found that 89% of the elderly population have foot problems, making wearing specialized elderly shoes a necessity. Dr. Comfort has always been committed to creating a pair of well-fitting, comfortable, and professional elderly shoes for the elderly. By collecting global data on elderly foot shapes, we aim to meet the footwear needs of the elderly. After a decade of development, Dr. Comfort has evolved from a pioneer in a new product category to a leader in the industry.” The “landing” in Malaysia is another strategic move for Dr. Comfort after successfully expanding into Singapore. The brand hopes to bring this comfort to more elderly friends in different countries and regions.
On that day, the “ZULIZ•Chinese Red” booth attracted the attention of many media and consumers, creating a lively atmosphere at the event. Various products were carefully arranged to cover a range from daily leisure to outdoor walking for the elderly, catering to their diverse needs. The booth showcased not only elderly shoes but also a patent wall and Dr. Comfort’s honor certificates, demonstrating the brand’s strong capabilities to consumers. Elderly friends and event participants who came out of curiosity tried on the shoes and praised the comfort and professionalism of Dr. Comfort’s elderly shoes. One customer commented, “Dr. Comfort shoes are lightweight and comfortable to wear, which is perfect for us elderly people.” Additionally, interactive activities were set up on-site, allowing the elderly to measure their foot shapes, learn to differentiate between normal feet, high-arched feet, and flat feet, and pay attention to foot health.
Seizing the opportunities presented by global aging trends, Dr. Comfort is leading the way in the industry’s advancement.
Since the beginning of the 21st century, the global trend of aging populations has become increasingly significant. Against this backdrop, Dr. Comfort’s elderly shoes have keenly observed the opportunities and challenges brought about by this demographic shift. From the inception of the brand, Dr. Comfort has focused on addressing the issue of elderly footwear and meeting the diverse needs of the elderly. With a decade-long commitment to the elderly shoe market, Dr. Comfort has remained user-oriented, developing “professional elderly shoe lasts” by accurately collecting data on seven dimensions of elderly foot shapes. This approach has earned the trust and appreciation of a wide range of elderly consumers.
Dr. Comfort has now firmly established itself as a leader in the elderly shoe industry in China. In 2023, the brand made its mark by entering the “Asia’s Top 500 Brands” list, being the only brand in the list that focuses on the aging industry. Furthermore, Dr. Comfort holds a commanding market share in the elderly shoe market and has been awarded the “National Elderly Shoe Sales Champion” certification by Euromonitor International for three consecutive years from 2020 to 2022. The brand has also been listed in the “Top 500 Chinese Brands” with a brand value exceeding billions.
The successful “launch” in Perak, Malaysia, is a strong testament to Dr. Comfort’s outstanding quality and market competitiveness, showcasing its deep-rooted commitment to providing superior and exceptional services. The brand has expressed its intention to continue expanding its market presence in Southeast Asia and globally, opening more stores and strengthening its online sales channels to offer a convenient shopping experience to a wider range of consumers. With the slogan “Professional Elderly Shoes, Trust Dr. Comfort”, Dr. Comfort will continue to explore and innovate in response to the increasing global aging trend, collectively embracing the new future of the global economy.
