Recently, Zuliz Elderly Industry Development Co., Ltd. (hereinafter referred to as zuliz) has once again become a member of the China Chain Operation Association through the association’s annual review. The China Chain Operation Association was registered and established in 1997 under the Ministry of Civil Affairs and is the only national industry organization in the field of chain operations. It has more than 1,000 corporate members and 200,000 chain stores, including local and multinational retailers, franchise companies, suppliers, and more.
For four consecutive years, becoming a member has steadily established Zuliz as the leading brand in elderly footwear.
It is reported that the China Chain Operation Association’s membership review is an annual process that involves a thorough review and evaluation of brands and companies before issuing membership certificates. Successfully passing this review not only confirms Zuliz’ operational strength in the chain industry but also solidifies its position as a member for four consecutive years since 2020. With a steady approach to market and brand management, Zuliz has indeed become the top brand in elderly footwear.
Established in 2015, Zuliz Elderly Shoes is one of the few elderly consumer brands in the chain industry. Over the past decade, they have delved deep into researching changes in elderly foot shapes. They have obtained 383 patents for elderly shoes in areas such as product appearance, soles, and insoles, including invention patents, utility models, and appearance designs. Their sole focus is on solving footwear issues for the elderly, making them a leader in the elderly shoe industry.
The demographic dividend is changing, and the silver economy has become a crucial pillar for development.
On February 19, the National Bureau of Statistics released the “Statistical Communiqué on National Economic and Social Development of the People’s Republic of China in 2023.” The report indicates that by the end of 2023, there were 297 million people aged 60 and above in China, accounting for 21.2% of the total population. According to the “China Elderly Industry Development Report,” it is predicted that from 2014 to 2050, the consumption potential of China’s elderly population will increase from around 4 trillion yuan to approximately 106 trillion yuan. Their share in the gross domestic product will rise from 8% to about 33%. The future silver economy has become a crucial support point for domestic economic growth.
As China’s economic landscape undergoes a transformation, moving from the demographic dividend of the labor market to the new demographic dividend of silver-haired consumer groups, those who can grasp the most widespread demands of the elderly will secure a larger share of the market. According to publicly available data online, Footkinetics currently has over 3000 offline stores nationwide, covering key regions across the country. Starting in 2024, Footkinetics has initiated franchise development in previously untapped areas. As one of the few leading chain brands in the elderly consumer goods industry, opening up franchising opportunities undoubtedly presents a significant advantage for the offline retail sector.
Empowering the industry with expertise, Footkinetics is accelerating its expansion in the trillion-dollar silver economy race.
In December 2023, the national standard “Elderly Shoes” GB/T 43587-2023 was smoothly released. Footkinetics, as the first drafting unit of this standard, actively utilized its quality management system and the database of elderly users’ foot shapes during the standard-setting process. By providing feasible reference bases for drafting the standard, Footkinetics put an end to the historical lack of standards and implementation reliance on borrowed standards in the elderly shoe industry. Through the establishment of this standard, it will effectively regulate and lead the development of the elderly shoe industry.
Not only focusing on the construction of the standard system, Footkinetics is also accelerating its layout in new materials and technologies. In 2023, Footkinetics began exploring an integrated innovation model combining industry, academia, and research for elderly shoes. They partnered with renowned domestic universities such as Soochow University and Xidian University to establish the “Multifunctional Nanomaterial Elderly Shoes and Clothing Application Collaborative Innovation Center” and the “Smart Wearable Joint Laboratory,” dedicated to the research and development of nanomaterials and anti-loss shoe projects.
In the future, Footkinetics will expedite the exploration of the integrated innovation model combining industry, academia, and research, continually uncovering cutting-edge research achievements. By empowering industrial development with technological advancements, they aim to make more contributions to the elderly population.
