On March 15th, on the occasion of World Consumer Rights Day, Zuliz officially received the “National Enterprise of Product and Service Quality Integrity Commitment” and “National Quality Inspection Stable Qualified Product” double certification from the China Quality Inspection Association. This marks the fifth consecutive year the brand has been honored in this manner, not only affirming its consistent performance in product quality and service excellence but also highlighting the high recognition from authoritative organizations for its long-standing commitment to quality integrity.
The certification system of the China Quality Inspection Association holds strong authority and professionalism. It follows national unified technical specifications and qualification assessment procedures, conducting comprehensive audits across multiple dimensions such as product type testing, on-site production inspections, market sampling tests, and post-certification tracking checks. This certification model, covering the entire production, sales, and service cycle, serves as a crucial yardstick for measuring the quality credibility of enterprises and is a core endorsement for companies participating in market competition.
Over the past five years, Zuliz has achieved dual certification success, reflecting the brand’s systematic investment in corporate management, product research and development, and quality control. As the first drafting unit of the national standard for “Elderly Shoes” (GB/T43587-2023), the brand has led and participated in the development of 34 standards, establishing a multi-level standard matrix covering national, industry, group, and enterprise standards. This has set stringent industry benchmarks for product quality. On the technological front, by the end of 2025, Zuliz has accumulated 404 patents related to elderly shoes, establishing four core technology systems including foot shape adaptation and arch support, ensuring product comfort and safety from the source.
In terms of corporate management, Zuliz’s factory has obtained ISO9001 quality management system certification, establishing a comprehensive quality control mechanism throughout the process. From strict selection of raw materials to multiple inspection steps during production, and sampling testing before products leave the factory, every phase adheres to a “zero tolerance for quality” principle. This management approach aligns closely with the certification requirements of the China Quality Inspection Association, ensuring sustained and stable product quality. Consequently, Zuliz has been included in the Ministry of Industry and Information Technology’s “Promotion Catalog of Elderly Products” for four consecutive years, becoming a service benchmark in the silver economy sector.
Of particular note is the dimension of “Service Quality Integrity Commitment” within the certification system, which happens to be a core strength of Zuliz. Currently, the brand has over a thousand offline stores nationwide, covering cities at the county level and above, as well as key townships. Offering thoughtful services like “a cup of water upon entry” and “free shoe cleaning,” Zuliz has established a full-service system encompassing “sales – after-sales – maintenance.” This dual assurance model of “quality + service” not only fulfills the brand’s quality commitments to consumers but also led to Zuliz being recognized as the “National Bestselling Elderly Shoe Brand” by Euromonitor International for five consecutive years, achieving both market acceptance and authoritative certification.
In today’s increasingly refined quality credit system, the certification from the China Quality Inspection Association not only affirms the company’s past achievements but also supervises and expects its future development. Zuliz’s five-year consecutive certification reflects the company’s steadfast commitment to quality integrity and sets a development example for the elderly products industry. With the continued growth of the silver economy, only by adhering to standards, prioritizing quality, and upholding integrity can one navigate market competition successfully. Zuliz’s five years of dedicated effort embody the best interpretation of this development logic.
