That’s a wonderful update from Zuliz! It’s great to see them taking such a significant step in setting standards for moxibustion shoes. This move not only showcases their dedication to enhancing their product line for elderly wellness but also addresses a crucial industry need for standardized guidelines. It’s a positive development for the overall growth and regulation of the elderly care product market.
It’s heartening to see Zuliz staying true to their core principle of “providing what the elderly need.” Their decision to expand into the moxibustion shoe category reflects a deep understanding of the core needs of the elderly population and a precise response to those needs. With the aging population increasing, the demand for health and wellness among the elderly has been on the rise. Footwear products that combine warmth and traditional wellness concepts are gradually becoming a new trend in the market.
However, the moxibustion shoe market has long faced challenges due to the lack of unified technical standards and quality criteria. Issues such as herbal compatibility, temperature control safety, and elderly-friendly design have affected both consumer experience and hindered the industry’s sustainable growth. Recognizing this market pain point, Zuliz has initiated a moxibustion shoe research and development project. By synchronizing demand exploration and standard construction, they aim to ensure that their products meet compliance and high-quality standards right from the start.
In Zuliz’s development philosophy, ensuring product quality goes beyond strict control in the production process; it also requires a robust standard system as a foundation. The recent release of two standards has established quality norms for moxibustion shoes from different perspectives: the group standard “Moxibustion Shoes” focuses on industry common needs, clearly defining core aspects such as product terminology, technical requirements, and testing methods. It sets unified regulations for key indicators like herbal requirements, heating temperature ranges, duration of heat emission, and safety measures, establishing a basic quality standard for the industry.
On the other hand, the enterprise standard “Moxibustion Shoes” builds upon the group standard by incorporating more stringent specifications tailored to the physiological characteristics and usage scenarios of the elderly population. It introduces additional elderly-specific indicators such as physical and mechanical properties of the shoe body, breathability performance, requirements for Velcro straps, and hygiene standards for moxibustion sticks, further enhancing the safety and utility of the products.
“Quality control of a single product can only ensure the stability of a specific batch, whereas the establishment of a standard system can achieve industry-wide and full-cycle quality standards,” shared Manager Ling, the Senior Engineer at Zuliz’s Suixian laboratory. This commitment reflects the company’s core principle of actively participating in various standard-setting processes.
The emphasis on standards has always been a cornerstone of Zuliz’s development journey. From initially focusing on elderly footwear to gradually expanding into areas such as elderly wellness and household products, Zuliz has consistently viewed standard construction as a core competitive advantage in their business development. By December 2025, Zuliz had been involved in the formulation and revision of 34 standards, creating a multi-level matrix covering national standards, light industry standards, group standards, and enterprise standards. Notably, Zuliz not only participates in various aging standards but also takes the lead in drafting key standards like “Elderly Footwear,” driving industry standards’ improvement and enhancement through practical enterprise initiatives.
“In product development, meeting specific user needs is crucial; in establishing and implementing standards, laying the foundation for industry development is essential.” This important realization has been integral to Zuliz’s development over the years. In the current fast-growing silver economy, the market for elderly consumer goods continues to expand, yet issues such as varying product quality and lack of standards remain prominent. Through their own practices, Zuliz has established a comprehensive development path of “identifying needs – product research and development – standard formulation – industry leadership”: discovering unmet needs of the elderly through research, introducing targeted products through technical research and development, transforming mature technical solutions and practical experience into standards, and ultimately driving the industry’s standardized development. The recent release of the dual standards for moxibustion shoes is another successful implementation of this development path, providing consumers with more reliable product choices and offering normative guidance for other companies in the industry.
With the continuous growth of the elderly population in China, the potential of the aging consumer goods market will further unfold. For businesses, understanding the evolving needs of the elderly is essential for development, while adhering to quality standards and participating in standard construction is the core guarantee for long-term growth. Zuliz’s accumulation of 34 standards proves that a company’s competitiveness stems not only from product innovation but also from a steadfast commitment to quality and a sense of responsibility towards the industry.
