Recently, the Innovation Achievement Release Conference, hosted by the China Light Industry Council, with the theme “Innovation Leading New Quality Development, Upgrading and Strengthening People’s Light Industry,” was successfully held in Beijing. During the event, the tenth and eleventh batches of the “Upgrading and Innovative Consumer Goods Guide” were officially released, featuring industry leaders such as Midea, Feihe, and Blue Moon. As a representative of the elderly products industry, Zuliz’s elderly shoes, including the “Zuliz Mom Shoes” and “Zuliz Wool Shoes,” were selected as star products, showcasing their technological breakthroughs and market influence in the field of elderly footwear.
By deeply cultivating the elderly industry and responding to national strategic needs with innovation, Zuliz has been continuously honored for the fourth time since its first selection in the “Upgrading and Innovative Consumer Goods Guide” in 2022. This guide, compiled by the China Light Industry Council under the guidance of the Ministry of Industry and Information Technology’s Consumer Goods Industry Department, closely aligns with the “Guiding Opinions on Promoting the High-Quality Development of the Light Industry.” It aims to promote enterprises to enhance product quality, enrich product categories, and strengthen brand competitiveness through technological innovation, guided by policies and industry benchmark demonstrations.
As a leading enterprise in the elderly footwear sector, Zuliz has always taken on the mission of “ensuring that every elderly person can wear professional and comfortable shoes,” and continues to increase its investment in research and development. The “Mom Shoes” and “Wool Shoes” selected at this conference are both equipped with core technologies. The former utilizes the OXINNAI patented insole, effectively achieving antibacterial properties, and features an EVA foam sole for lighter walking for the elderly. The latter integrates a sheepskin wool lining design, upgrading the cold resistance and insulation system to meet the winter foot warming needs.
The company’s representative stated, “We always integrate policy guidance with market demands, using research and development innovation to meet the high-quality development requirements of the country’s ‘silver economy’.”
With the endorsement of authoritative certifications, Zuliz interprets product warmth through attention to detail.
Zuliz’s industry standing stems not only from research and development innovation but also from its utmost dedication to user experience. The company has received numerous national-level honors, including certification in the Ministry of Industry and Information Technology’s “Elderly Products Promotion Catalog” and the China Leather Association’s “Duanzhenji Leather and Shoe Science and Technology Award.” The “Duanzhenji Award” is the highest technological award in the Chinese leather industry, confirming Zuliz’s professionalism in the field of elderly-appropriate design and footwear research and development.
The innovation in product details originates from Zuliz’s in-depth research on the elderly population. By collecting data on the foot shapes of the elderly each year, the company accurately captures the core needs of the elderly for “safety, comfort, and convenience,” transforming “elderly-appropriate design” from a slogan into a tangible product experience.
Emphasizing quality as the cornerstone of the company’s success, Zuliz has consistently viewed product quality as its lifeline. For four consecutive years, the company has been certified as a “National Product and Service Quality Integrity Commitment Enterprise” by the China Quality Inspection Association. Zuliz has also introduced a quality assurance commitment beyond industry standards: within one year, if there are issues like delamination, sole breakage, or sectional problems, customers can enjoy a free shoe replacement service.
This initiative not only showcases the company’s confidence in its products but also establishes a service benchmark in the elderly products industry. To ensure controllable quality, Zuliz has established a comprehensive quality control system covering raw material procurement, production processes, and factory testing. It is reported that Zuliz has been awarded two authoritative certifications by Euromonitor International: “Zuliz has been honored as the national leader in elderly shoe sales for four consecutive years from 2020 to 2023” and “a national leader in the elderly shoe industry.”
As a “benchmark of innovation” in the elderly footwear industry, Zuliz’s elderly shoes, with continuous technological breakthroughs in research and development, exceptional user experience, and reliable quality assurance, have become a “national brand” in the silver consumer market. In the future, the company will continue to be driven by research and development innovation, deepen the development of elderly-appropriate products, and use professionalism and warmth to safeguard every step of the elderly, contributing more to the advancement of high-quality development in the elderly industry.
