Recently, the Ministry of Industry and Information Technology’s official website announced the “2025 Catalog for Promoting Elderly Standard Shoes Products,” and Zuliz’s elderly shoes, “Moxibustion Health Shoes,” successfully made the cut. The brand has consecutively entered the national promotion lineup for elderly products for four years now. Starting with the breakthrough inclusion of the Health Shoes in 2022, followed by the listing of the “Mother Shoes” and “Wool Shoes” in 2023, and then the formation of a matrix with three products – the “Mint Cool Shoes” and “Graphene Warm Shoes” in 2024. The recent addition of the “Moxibustion Health Shoes” showcases Zuliz’s continued product innovation and solidifies its leading position in the field of elderly products. This success not only reaffirms Zuliz Standard Shoes commitment to long-term innovation but also sets an example for the industry to follow.
Behind Zuliz’s four consecutive years of inclusion is a resonance between the national silver economy strategy and the upgrading of the elderly products industry. With China’s aging process entering a stage of deep development, data from the National Bureau of Statistics shows that the population aged 60 and above has reached 310 million, and it is projected that by 2035, the proportion of the silver economy to GDP will rise to 9%. Against this backdrop, the elderly products market is transitioning from “basic functional supply” to “high-quality scenario services.” The Ministry of Industry and Information Technology, through its promotion catalog screening mechanism, continues to guide the industry towards focusing on aging-friendly innovation and quality safety. Zuliz’s consistent inclusion is a precise response to the national direction of high-quality development in the elderly products industry, reflecting the proactive grasp of leading enterprises on the trend of industry upgrading.
In the advancing landscape of the aging strategy industry, Zuliz’s Standard Shoes leading advantage stems from its systematic insight into the needs of the elderly population and its ability to transform technology. As the first drafting unit of the national standard for “Elderly Shoes,” the brand has long been immersed in the research of elderly foot physiological characteristics. By collecting foot shape data from over a thousand elderly users across 7 dimensions, they have established a database covering typical features like wider feet and collapsed arches, laying the foundation for customized product development. The inclusion of the Moxibustion Health Shoes is another practical application of their scenario-driven innovation – addressing the foot care needs of the elderly by integrating moxibustion components with shoe materials. This complements their previous introductions of graphene insulation technology and mint cooling technology, forming a product matrix for “all-season adaptation” and further enhancing the aging-friendly product supply system.
The continuous output of product strength relies on the support of a comprehensive quality assurance system across the entire chain. In May 2025, Zuliz’s new summer products received the first domestic SGS five-star comfort certification for elderly shoes, meeting industry benchmarks in wear experience, shock absorption, breathability, and slip resistance. With shock absorption performance of over 94 points, it effectively reduces the load on lower limb joints during elderly walking, enhancing product safety and comfort at a technical level. This triple quality control model of “national standards + corporate standards + international certification” not only establishes the brand’s core competitive edge but also translates into high market recognition. According to Euromonitor International research data, Zuliz has maintained the leading market share in the domestic elderly shoe market for several years. They have built a service network covering approximately 3,000 offline experience stores nationwide, along with an online omnichannel linkage, enabling a closed-loop operation of “product experience – demand feedback – iterative optimization.”
Since its establishment in 2015, Zuliz’s development trajectory has closely aligned with the rise of China’s silver economy. From focusing on domestic market cultivation to expanding into overseas markets like Singapore and Malaysia, its globalization efforts are not just a strategic choice for the brand’s growth but also represent Chinese elderly product brands’ exploration in international competition. As industry experts have pointed out, the elderly products industry is currently undergoing a crucial transition from “quantity expansion” to “quality competition.” Zuliz Standard Shoes four-year consecutive listing in the Ministry of Industry and Information Technology’s promotion catalog exemplifies the responsibility and commitment of leading enterprises in industry upgrading. Their experience provides a valuable reference for other elderly product companies, emphasizing the importance of placing user needs at the core and driving development through technological innovation. Zuliz Standard Shoes has become a vivid testimony to the high-quality development of China’s elderly products industry.
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