“In today’s footwear market, there is a brand that cannot be ignored – Zuliz elderly shoes. From its inception in 2015 to approaching 2025, Zuliz has become the preferred choice for many elderly individuals due to its unique positioning and outstanding quality, achieving a milestone “ten-year commitment.” Over the past decade, Zuliz has built a complete industry chain from product development to market sales, focusing on creating high-quality products. By continuously expanding its offline stores, Zuliz has gradually transitioned from a pilot phase to a comprehensive presence, step by step, welcoming its own shining moments.”
In 2024, the brand value of Zuliz continued to exceed the billion-dollar mark, steadfastly committed to high-quality development. Whether in product innovation or corporate management, Zuliz has been striving towards a positive cycle.
Now, at this crucial transitional moment, how will Zuliz continue to write its growth story?
Simplicity with depth, the ten-year accumulation of Zuliz
Throughout the past decade of development, the brand has flourished, gaining high brand recognition, now synonymous with the term “elderly shoes.”
Consumers can intuitively see the meticulous design for seniors in every detail of the products, from the slip-resistant soles to the breathable materials of the uppers, from the exceptional thoughtful service to the high value-for-money pricing. Zuliz always prioritizes the user, fully considering consumers’ needs, thereby laying a solid foundation for itself.
In order to ensure seniors feel comfortable, Zuliz has worked on multiple dimensions, collaborating with “China’s top shoe last expert,” Chen Guoxue, to create a “professional elderly shoe last” widely used in the production of elderly shoes, garnering numerous positive reviews from users. Through a simple yet sophisticated approach, Zuliz has won consumer trust.
The brand slogan “Professional elderly shoes, choose Zuliz” embodies this sentiment. Zuliz’s founder, Zhang Jingkang, emphasized the use of actionable slogans to directly convey the brand’s core values, avoiding ostentation and prioritizing authenticity and quality to win over audiences’ hearts.
In recent years, the “silver economy” has become a hot topic. However, before this, the elderly population was often overlooked, with only a few brands specifically catering to this group. Zuliz was one of the early brands to focus on and deeply study this large but less vocal group. In their promotional videos, Zuliz vividly portrays the travel scenes of the elderly, the care for seniors, and the warmth of family, creating a group of vibrant, lively, and interesting elderly figures that touch the hearts of their target audience in a particularly moving way.
Rooted in the lives of ordinary seniors, Zuliz has taken an important step in building brand value, gradually growing into a beloved elderly shoe brand. With the rapid development of the industry, more and more elderly individuals are including Zuliz elderly shoes in their daily shopping lists, and the brand’s offline stores are expanding widely across the country.
In the wave of the silver economy, Zuliz has seen a multi-dimensional rise in value.
Over the past decade, as Zuliz faces a thriving era of the silver economy, the brand both benefits from the experience gained over time and must confront market uncertainties.
This year, Zuliz’s performance remains outstanding, having consecutively won the “National Elderly Shoe Sales No. 1” award for four years, continuously leading the industry trends. In addition to its strong capabilities, the brand announced in April that the legendary duo Phoenix Legend became the new brand ambassadors, stirring users’ emotions as top influencers and integrating them into the promotion of elderly shoes, allowing consumers to feel the brand’s vitality.
Overall, Zuliz has gradually moved away from traditional paths, actively responding to market changes and industry evolution. By adjusting strategies, deepening the humanistic and practical aspects of product design, and enhancing features such as slip resistance, lightness, and breathability, Zuliz has revitalized shoebox designs to make the core experience of “comfort” more tangible. These diverse initiatives, focusing on the daily travel needs of the elderly, showcase a variety of aspects in functional optimization and marketing strategies.
At the product launch event in October, Zuliz collaborated with the “Ping An Fu” IP to introduce a joint model, injecting rich cultural connotations into the products. They launched the “Leap Month Shoes,” a super popular product that meets users’ emotional needs and propels Zuliz towards a development direction that resonates more widely beyond the traditional elderly shoe domain.
Zuliz’s “retro shoes” are also worth mentioning. By incorporating elements favored by young people into product design, Zuliz breaks the traditional boundaries of elderly shoe design that have been passed down, boldly exploring diverse styles with the retro concept.
Heading towards a new future, Zuliz is expanding into limitless possibilities.
In the flourishing soil of the elderly industry development, it requires numerous brands and various forces to come together.
With a decade of accumulation, Zuliz elderly shoes have gained sufficient strength. As the first drafting unit of the national standard for “elderly shoes,” Zuliz has participated in the formulation of 26 standards. Not only has Zuliz attracted widespread attention in the domestic market through large-screen airport advertisements promoting “Give Zuliz to the elderly,” but the brand has also successfully expanded to Malaysia and Singapore, showcasing the strength of Chinese brands in foreign markets.
However, to navigate the growth cycle, Zuliz needs to become even better.
In today’s society, traditional stereotypes are gradually being shattered, with people increasingly focusing on caring for the elderly and pursuing a quality life. For Zuliz, which has already achieved scale development, sticking to high-quality products and thoughtful service is its unwavering commitment. Moreover, in exploring a value-centric development path, Zuliz aims to go even further.
The brand’s philosophy of “Caring for the elderly, Warming the sunset” has always been practiced. As Zuliz deepens its presence in the elderly shoe industry, the brand has elevated this care from fundamental values. While emphasizing product quality and functional advancement, Zuliz has transformed into a brand with a more caring essence – caring for the elderly, society, the elderly care status, and the development of the elderly shoe industry.
As Zuliz’s brand foundation becomes more profound with the continuity of time, the brand image becomes more approachable from a commercial perspective, emitting signals full of warmth.
With a decade of Zuliz elderly shoes on the market, the brand is now in its prime, born from both the “old” and the “new.” By continuously improving the quality of products and services, Zuliz, aiding the elderly in their travels, steadily advances on its own path of development.
