Recently, the globally renowned market research organization Euromonitor International officially released a certification report, awarding Zuliz Elderly Shoes two prestigious titles: “Number One in National Elderly Footwear Sales for Five Consecutive Years” and “National Leader in the Elderly Footwear Industry.” 🏆 This marks the fifth consecutive year Zuliz has received this honor since 2021, confirming its ongoing leadership position in the niche market of elderly footwear and highlighting the high level of consumer recognition for this specialized brand.
Euromonitor International, as a leading global market research organization, is renowned for its certification system, which is characterized by comprehensive data collection, scientific analytical methods, and objective results. This reputation grants it widespread credibility within the global market research field. The certification data covers retail sales channels for elderly footwear across mainland China, including offline stores, e-commerce platforms, and various distribution networks, with final conclusions drawn through multi-dimensional data cross-verification. Zuliz’s ability to secure this certification for five consecutive years indicates its consistent leading advantage in key metrics such as market share, consumer recognition, and industry influence.
As the trend of aging becomes increasingly pronounced, the elderly consumer market is continuously upgrading. Elderly footwear plays a crucial role in ensuring the safety of seniors during their outings, with its professionalism and comfort becoming core concerns for consumers. From its inception, Zuliz has focused on addressing the footwear needs of the elderly population, delving deep into the niche market of elderly footwear. Through ongoing technological research and product innovation, Zuliz has built a strong industry barrier.
The foundation of Zuliz’s market success lies in its specialized product capabilities. The foot characteristics of the elderly differ significantly from those of younger individuals, often presenting challenges such as flat arches, toe deformities, and weakened ankle strength. Regular athletic shoes often fail to meet these specific needs. To address this, Zuliz established the Foot and Ankle Medical Research Institute, conducting specialized studies on the physiological characteristics of elderly feet. By collecting three-dimensional foot data from thousands of seniors, Zuliz has developed a dedicated foot database, leading to the creation of core technologies such as wide-last designs, non-slip soles, and shock-absorbing insoles. These innovations fundamentally address common issues faced by seniors, such as shoe pinching, slipping, and walking fatigue. This user-centered R&D philosophy has allowed Zuliz’s products to distinctly embody the qualities of “professionalism, comfort, and safety.”
In terms of quality certification and service assurance, Zuliz has successfully passed the ISO 9001 Quality Management System certification. The company has received the “National Product and Service Quality Integrity Commitment Enterprise” certification from the China Quality Inspection Association, along with the prestigious Duanzhenji Leather and Footwear Science and Technology Award, often referred to as the “Oscar” of the footwear industry. These authoritative honors highlight Zuliz’s outstanding capabilities.
Regarding after-sales service, Zuliz offers a warranty commitment that exceeds industry standards: consumers can enjoy a “Free Old Shoe Exchange for New Shoes” service within one year of purchase if they encounter quality issues such as sole separation, broken bottoms, or damaged surfaces. The immersive service experience provided in physical stores serves as a crucial link between Zuliz and its consumers. To date, Zuliz has established over 3,000 offline stores across the country, covering cities at the county level and above, as well as key towns. Additionally, online sales have extended to mainstream e-commerce platforms, providing consumers with solid assurance and peace of mind. This high level of service has enabled consumers to feel secure in their purchases and usage, resulting in a loyal customer base for Zuliz.
Industry experts analyze that as seniors become more health-conscious, elderly footwear is no longer seen as simply “scaled-down adult shoes,” but rather as specialized products that integrate foot health management and exercise science. Zuliz’s success is no coincidence; it is the inevitable outcome of a long-term focus on user needs and adherence to professionalism. By accurately identifying the needs of the elderly demographic and avoiding homogenized competition with traditional athletic shoe brands, Zuliz has established a differentiated advantage in this niche market. This “focused segmentation and professional cultivation” development path serves as a valuable reference for the elderly goods industry.
Interviews with industry insiders indicate that Zuliz’s continuous five-year achievement in receiving Euromonitor certification not only affirms the brand’s past accomplishments but also signals the inevitable trend toward the professionalization of the elderly goods market. Driven by the dual forces of consumer upgrades and accelerated aging, only brands that genuinely focus on user needs and adhere to long-term strategies can maintain a competitive edge in the market. Zuliz’s development journey has set a benchmark for the industry and provides beneficial insights for the standardized development of the elderly consumer market.
From being a market pioneer to becoming an industry leader, Zuliz has completed a leap from product innovation to ecosystem building in just five years. This sustained record of excellence not only proves the brand’s strength but also reflects the accumulation of consumer trust. On the path to ensuring the safety of seniors’ mobility, Zuliz is writing a new chapter in the elderly goods industry with its professional products and services.
