Zuliz Elderly Shoes was recently listed in the tenth batch of the “Upgraded and Innovative Consumer Goods Guide” by the China Light Industry Council, with a total of 107 innovative upgraded products spanning various industries such as footwear, home appliances, daily necessities, and food. Zuliz Mom Shoes made it to the list of upgraded consumer goods with its fashionable design and comfortable wearing experience, becoming the only brand from the elderly consumer goods industry to be included. This marks the third time that the Zuliz brand has been selected for the “Upgraded and Innovative Consumer Goods Guide.”
Zuliz Mom Shoes, a super popular product within the Zuliz Elderly Shoes line, has been a bestseller for seven consecutive years. With its comfortable feel, fashionable style, and easy wearability, it has gained high praise from numerous users. The 2023 edition of Mom Shoes has been upgraded and innovated upon the previous models, introducing the “Cool Mint Mom Shoes.” The upgraded version features a 3D stable heel for easy wearing and removal, an antibacterial shoe surface to prevent foot odor, and the shoe fabric contains peppermint leaf extract, providing an instant cooling sensation for a cool and breathable wearing experience, keeping feet fresh and dry.
In addition, in September 2023, Zuliz Mom Shoes was also included in the “2023 Directory of Promoted Products for the Elderly” released by the Ministry of Industry and Information Technology’s Consumer Goods Industry Department. This selection further demonstrates the strong capabilities and core strength of the product and brand.
The trend of “catering to the elderly” consumption is on the rise, with young people also embracing Zuliz Elderly Shoes. Young individuals are signing up for “Silver Age” travel groups, working professionals are enjoying meals at elderly canteens in communities for a sense of “dining freedom,” and the Z generation is enrolling in senior universities and joining interest classes with those born in the 50s and 60s. Currently, the trend of “catering to the elderly” consumption has become a new consumer trend, attracting young people in droves.
As the pioneering brand in the professional elderly shoe category, Zuliz has not only gained recognition among elderly consumers but has also garnered the love of many young people, becoming a popular fashion shoe that transcends age boundaries. There are over 10,000 interactions about Zuliz on social media, and a group called “Zuliz Youngsters” has even emerged. They humorously describe their journey of joining the “Zuliz Club” in two stages: first for comfort and affordability, and then surprisingly finding Zuliz quite stylish. Their progression goes from disliking Zuliz to understanding and eventually wearing it.
Starting with the end in mind, staying true to the original intention, and continuously crafting professional elderly shoe products, Zuliz’s product design and development have always revolved around the needs of the elderly. In the nine years since its establishment, Zuliz has established the category awareness that elderly shoes equal Zuliz. The strategy of managing super popular products is something Zuliz has consistently adhered to. In May, founder Zhang Jingkang spoke at the “2023 Forum on Aging Industry Development,” emphasizing the importance of solid product development, stating, “Without products, there is no brand.” Up to this point, Zuliz Elderly Shoes has obtained 383 elderly shoe patents for product appearance, outsoles, insoles, and more, including invention patents, utility models, and design patents.
It has been reported that in 2023, Zuliz Elderly Shoes has initiated the exploration of an integrated innovation system combining production and research. They have established collaborations with Suzhou University and Xidian University to create a Multifunctional Nanomaterial Elderly Shoe and Clothing Application Cooperative Innovation Center and an Intelligent Wearable Joint Laboratory. These partnerships aim to develop more advanced and thoughtful products to meet the footwear needs of the elderly.
In the future, Zuliz will continue to uphold its original mission, continuously innovate and optimize products, strengthen market presence both online and offline, solidify its position as an industry leader, expand brand awareness and reputation, and strive to create products that better satisfy the market and consumers.
