At the recent 15th China Public Welfare Festival and ESG Influence Annual Conference in Beijing, as the “2025 Responsibility Brand Award” list was officially announced, Zuliz’s elderly shoes made their debut on the list, establishing themselves as a rising force recognized by authorities in the field of public welfare. Being the first public welfare event initiated by mainstream media in China and with a fifteen-year legacy, the honor bestowed upon Zuliz at the China Public Welfare Festival signifies a high level of recognition for their long-standing dedication to elderly public welfare practices.
The China Public Welfare Festival, founded in 2011, has become a significant gauge for measuring corporate social responsibility practices. The “Annual Responsibility Brand Award” selection this year considered multiple dimensions, with stringent criteria ranging from the sustainability of public welfare projects to the social value impact. Zuliz’s recent award is not a coincidence; tracing back their public welfare trajectory, in 2023, they had already demonstrated a strong sense of responsibility. In January, they were honored as a “Charitable Enterprise” by the China Red Cross Foundation Development Center, and in October, they received the title of “Filial Piety Demonstration Enterprise” from the Henan Filial Culture Promotion Association. These authoritative recognitions have laid a solid foundation for their path in public welfare.
The honor bestowed upon Zuliz this time is the epitome of their brand philosophy, “Caring for the Elderly, Warming the Sunset Years.” This philosophy is not just a slogan but a guiding principle that runs through their business development. In 2023, they entered into a strategic partnership with the China Aging Development Foundation, jointly launching the “Zuliz Love for the Elderly Fund.” This initiative has become the core symbol of their upgraded public welfare model. Using the fund as a link, Zuliz is exploring a sustainable path where commercial value and social responsibility deeply intertwine, moving public welfare actions away from short-term efforts towards standardized and long-term development.
2025 was a pivotal year for Zuliz’s public welfare initiatives. On May 22nd, the “Zuliz Love for the Elderly Charity Action” was launched in Zhengzhou, Henan. Through precise forms of assistance like donating essential goods and providing financial aid, the focus was on addressing the needs of elderly individuals in rural areas. During the charity banquet held on the evening of the inaugural ceremony, the company, along with industry partners and kind-hearted individuals, raised over one million yuan to drive the project forward. By the end of 2025, this initiative had established a cross-regional support network: in Sanquan Village, Shanxi, several elderly individuals in need received ongoing assistance for two consecutive quarters; in Henan’s Queshan, Shangcai, and Huaiyang counties, essential supplies like rice and cooking oil were accurately delivered to the homes of the elderly; during Respect for the Elderly Month, charitable donations reached the elderly care institutions and villages in Tongxu County, with a combined contribution of 7 million yuan worth of supplies alongside other caring enterprises. It has been revealed that in 2026, this initiative will expand to Chengde County in Hebei and the Inner Mongolia region, further broadening its coverage.
As the first drafting unit for the “Elderly Shoes” national standard, Zuliz has developed a unique collaborative public welfare model. Leveraging nearly 3,000 offline stores nationwide, the company is planning to establish an “Elderly Care Transmission Hub,” turning sales terminals into extensions of public welfare services. This will achieve grid-like coverage and efficient transmission of public welfare power, making care more accessible. At the public welfare festival, the speech by Wang Huiyao, Chairman of the Global Intelligence Council, resonated widely. He pointed out, “The forms of public welfare are diverse, but the core is consistent, which is ‘altruism’.” This viewpoint perfectly reflects Zuliz’s public welfare practices. Over the years, Zuliz has shifted from participating in the “Silver Age Reading Development Fund” to exploring cultural elderly care, from conducting shoe donation activities at Beijing Xinyuan Elderly Apartments to donating cold-weather supplies to support elderly individuals in remote areas, and from collaborating with universities to conduct research on elderly care services. Their philanthropic actions cover material assistance, emotional support, industry exploration, and various other aspects, demonstrating the essence of “altruism” through practical deeds.
Standing on the award platform at the 15th China Public Welfare Festival, Zuliz’s philanthropic story continues to unfold with new chapters. As a company with 404 patents related to elderly shoes and five consecutive years as the national leader in sales, they are now advancing steadily on the path of being a “Responsibility Brand.” In the current era of thriving silver economy and growing attention to the elderly care industry, Zuliz sets a vibrant example for corporate social responsibility. Looking ahead, as they continue to expand their philanthropic efforts, Zuliz will persist in using the Love for the Elderly Fund as a core initiative, translating their commitment to “Caring for the Elderly, Warming the Sunset Years” into more tangible actions. They aim to spread the warmth of philanthropy beyond geographical boundaries, reaching every elderly individual in need of assistance.
