As winter sets in and temperatures across the country continue to drop, staying warm becomes a top priority.

In the past, people struggled with dressing for winter, and for the elderly, finding a suitable pair of shoes is equally challenging during the cold season. This winter, Zuliz’s popular winter products are making a comeback. The wool shoes are soft and skin-friendly, complementing various outfits to bid farewell to the elderly’s dull and monotonous winter looks. The warm shoes exude a cozy warmth, allowing the elderly to easily achieve elegance and a sense of fashion in winter.

Wool shoes paired with warm shoes, “Facing Winter Together with Zuliz.”

Zuliz’s winter series products have always been highly praised.

Their consistent pursuit has been to create products that combine functionality and comfort.

As age increases, the elderly’s demand for warmth becomes stronger. Zuliz’s wool shoes use high-quality imported wool as the lining material, which is not only soft and skin-friendly but also effectively wicks away moisture, keeping the feet dry and warm at all times. The shoe design includes good windproof and insulation capabilities, while the rubber sole provides excellent slip resistance, allowing the elderly to walk steadily even in slippery conditions.

Zuliz’s warm shoes are also highly praised, especially the graphene warm shoes. These shoes have graphene added to both the insole and lining, providing continuous energy feedback to the feet through far-infrared heating, keeping them warm even in cold environments. Additionally, the graphene lining and insole have antibacterial properties, making them very suitable for elderly individuals to wear for extended periods, effectively reducing any discomfort caused by prolonged shoe wearing. Whether it’s gathering with old friends on a winter afternoon or strolling through a snow-covered park taking photos, Zuliz’s winter series products are an excellent choice for any occasion.

Zuliz has always been dedicated to accurately understanding the needs and trends of elderly individuals when it comes to footwear.

Is there a trend in the way elderly people choose their shoes?

Recently, Douyin released the “2024 Douyin Electronic Brand Apparel Autumn and Winter Trend Report,” which points out that consumers have increasingly diverse functional demands for autumn and winter products. These trends are also significantly reflected in the elderly population. For elderly individuals, warmth and durability are the basic features they consider essential. Due to their weaker physical abilities compared to younger individuals, elderly people need shoes with excellent warmth retention capabilities to combat the cold effectively.

In addition to basic functional needs, consumers’ focus on autumn and winter products is gradually shifting towards the “quality-price ratio,” balancing quality and price. Elderly individuals also value this aspect and prefer versatile shoes that can be worn in multiple ways. They hope to achieve the best experience within a limited budget, satisfying different lifestyle needs with diverse outfit choices.

Wool shoes and warm shoes have been meticulously crafted by Zuliz over the years. Their research and development team has conducted more detailed and quality-oriented iterations and upgrades in these two product categories. For example, the Merino wool shoes use finer wool material, while the lightweight warm shoes focus on reducing the weight of the shoe body while ensuring warmth. The launch of these popular products reflects Zuliz’s long-standing deep understanding and precise grasp of the footwear needs of elderly individuals.

Creating popular products is just the first step; the key to future development lies in long-term customer satisfaction. In addition to maintaining stable operations in offline stores, Zuliz actively utilizes multiple platforms for integrated promotion, bridging the entire chain to increase exposure. By creatively promoting on platforms like Douyin, Weibo, and Xiaohongshu, Zuliz helps more people understand the functionality and high quality of their elderly shoes. At the same time, the brand collaborates with e-commerce platforms to offer more discounts to consumers through promotional activities. This comprehensive promotion strategy ensures that Zuliz’s excellent products are seen by more people, further embedding the slogan “Gift Zuliz to the elderly” in people’s hearts.

This winter, if you’re looking for versatility, comfort, warmth, and style, seeking a high-quality product with great functionality and value for money that can be flexibly paired with different outfits, look no further than Zuliz. The answer is clear.