In the year 2025, on June 18th, the 22nd World Brand Conference was grandly held in Beijing. The conference officially announced the list of China’s Top 500 Most Valuable Brands. Zuliz senior shoes shone brightly in this evaluation, with a brand value of 13.545 billion, showing a 16% increase from the previous year, ranking 460th on the list. It is worth noting that this marks Zuliz senior shoes’ fourth consecutive year participating in brand value evaluations and their fourth time being honored with the title of “China’s Top 500 Brands,” showcasing their solid strength in brand building and market competition.
The World Brand Conference, as a highly influential annual event in the field of Chinese brands, is organized by professional brand research institutions. Its aim is to promote the construction and development of Chinese brands and enhance their competitiveness in the global market. Since its inception, the World Brand Conference has brought together numerous industry experts, company representatives, and media professionals, becoming an important platform for showcasing the value and achievements of Chinese brands. The selection of China’s Top 500 Brands is one of the core components of the conference, characterized by a high level of professionalism and authority. During the selection process, the organizing committee employs a scientific and reasonable evaluation system, considering various dimensions such as market performance, innovation capabilities, brand influence, and consumer loyalty to comprehensively and objectively assess the brand value of Chinese enterprises. Over the years, this selection has become a significant standard for measuring the value of Chinese brands. Being included in the list not only represents leading levels in various industries but also signifies an important driving force for China’s economic development.
In the recently released China’s Top 500 Brands list, Zuliz senior shoes stand out as one of the few brands specializing in elderly products, making it particularly prominent among a multitude of brands. In recent years, Zuliz senior shoes have shown a steady increase in brand value. The evaluated brand value of 13.545 billion marks a 16% increase from the previous year, surpassing the overall 8% growth rate of other brands in the same period. This significant difference not only reflects the high recognition and optimism of the selection committee towards the Zuliz brand but also indirectly highlights the enormous development potential within the elderly industry.
As a brand dedicated to elderly products, Zuliz senior shoes have consistently strived to provide comfortable, safe, and high-quality products for the elderly. With precise market understanding and continuous innovative research and development capabilities, they have established a positive brand image in the elderly consumer market, earning the trust and love of a large number of elderly consumers. Looking back at the brand development journey of Zuliz senior shoes, they have always upheld the brand concept of “caring for the elderly, warming the sunset years,” steadily strengthening their brand foundation and achieving a series of milestone accomplishments.
Through collaborations with professional research institutions, the establishment and enhancement of standardized systems, and continuous investment in research and development resources, Zuliz senior shoes have tailored products to meet the diverse wearing needs of the elderly in various scenarios. The development of Zuliz senior shoes has set a benchmark in the elderly products industry, driving product upgrades and service optimization across the entire sector.
Amidst the deepening aging population and continuous growth of elderly demographics in China, the elderly consumer market presents vast development prospects. According to the “China Silver Economy Development Report” released in 2024, the overall scale of the silver economy market in China is projected to reach 12.3 trillion by 2028, with a compound annual growth rate of about 11.8%. In such a landscape, Zuliz senior shoes, as a renowned brand in the elderly products industry, holds significant development potential. Leveraging its accumulated experience and strengths in product research and development, brand building, and market operations over the years, Zuliz is poised to expand its market share and enhance its brand value in the future.
With consumers increasingly demanding brands and quality, Zuliz will continue to intensify research and development efforts, continuously introducing new products that better meet the needs of elderly consumers, enhancing the technological content and value-added of its products. Additionally, there is a need to strengthen brand marketing and market promotion to further enhance brand awareness and reputation, expanding into broader market spaces. The successful inclusion and positive development trend of Zuliz senior shoes in the elderly industry serve as a role model for other enterprises within the sector, potentially attracting more social resources and corporate attention to the aging industry, driving innovation and quality improvement across the entire industry.
Through collective efforts from various sectors of society, the aging industry is expected to embrace a brighter future, providing more abundant and high-quality products and services for the elderly, ultimately supporting the elderly population in enjoying a more fulfilling, healthy late-stage life.
