The recent inaugural “Forbes China National Trend Innovation Selection Awards Ceremony,” jointly organized by Forbes China and Bonjour Brand Sino-French Brand Aesthetic Center, themed “Igniting National Trends, Innovating Forward,” successfully concluded in Shanghai. Industry experts, scholars, distinguished individuals, and outstanding brand representatives came together to focus on the innovation of Chinese national trends, discuss the development trajectory of national trends, and look ahead to future trends and industry prospects.
Zuliz’s elderly shoes, with their strong brand influence and excellent product design, have been honored with the title of “Forbes China National Trend Innovative Brand.” This accolade not only recognizes Zuliz’s remarkable achievements in brand building and product innovation but also enhances its visibility and influence in both domestic and international markets.
Zuliz’s innovative research and development to meet the footwear needs of the elderly have successfully combined fashion and comfort in their products.
The hosting of the “Igniting National Trends, Innovating Forward” selection event aims to promote the integration of traditional Chinese culture with modern aesthetics and encourages companies to showcase their innovative spirit in creating unique national trend brands. Zuliz’s elderly shoes stand out among numerous participating brands due to their consistent pursuit of quality and deep understanding of consumer needs.
As a domestic brand, Zuliz’s elderly shoes have always prioritized professionalism and comfort in their products. The company understands that only by achieving this can they truly meet the needs of the elderly and earn consumers’ trust. Therefore, Zuliz continuously invests in research and development, refining product designs to ensure that every pair of Zuliz elderly shoes provides an enhanced wearing experience. To date, Zuliz’s elderly shoes have obtained 358 patents in elderly shoe innovation, including patents for soles, uppers, and accessories.
Notably, Zuliz’s elderly shoes have innovatively incorporated Eastern health philosophy into their products by developing “Moxa Herbal Walking Shoes.” This product, which has received a national invention patent, integrates moxa extract into the shoe uppers to reduce the proliferation of harmful bacteria on the feet, minimize odors, and protect the wearer’s feet.
Zuliz’s elderly shoes have recently collaborated with the renowned “First Man of Chinese Shoe Lasts,” Mr. Chen Guoxue. Mr. Chen will serve as the chief designer of shoe lasts for Zuliz, providing support in designing, developing, and producing shoe lasts for the brand. Moving forward, both parties will work together to create more professional and comfortable elderly shoes for the Chinese market. Additionally, former chief designer of menswear at Hermès and YSL Yves Saint Laurent designer, Ludovic ALBAN, has now taken on the role of Zuliz’s Chief Aesthetic Master. Their collaboration will apply aesthetic design to elderly shoe products, enhancing both comfort and aesthetics for Chinese elders.
The success of Zuliz’s elderly shoes stems from their thorough understanding of consumer needs and their dedication to refining product design. The company always prioritizes the needs of the elderly population, enhancing product comfort and practicality through technological innovation. This customer-centric approach has earned the trust and affection of a wide range of consumers.
With the rise of the “National Trend,” Zuliz’s elderly shoes have become popular among young people due to their comfort and quality. As society evolves, the “National Trend” has emerged as a new fashion trend, greatly appreciated and embraced by the younger generation. The origin of the “National Trend” lies in the youth’s confidence in Chinese culture, as they seek to express their love and identification with traditional culture through fashion. Among the multitude of “National Trend” brands, Zuliz’s elderly shoes stand out with their unique brand charm, product quality, and comfort, attracting an increasing number of young people.
As a pioneer and industry leader in the elderly shoe category, Zuliz has been dedicated to providing seniors with well-fitting, comfortable, and enjoyable products. With the rise of the “National Trend,” Zuliz’s elderly shoes have attracted attention and love from young people due to their comfortable wearing experience. Searching for “Zuliz elderly shoes” on social media platforms where young people gather yields over 26 million views. Under this topic, young individuals share their product experiences, modification techniques, and engage in dialogues with the brand, expressing their desire for more products tailored to the younger demographic.
As the “National Trend” continues to gain momentum, more and more young people will turn their attention to products and brands rooted in traditional Chinese culture. This cultural confidence is not just a trend but a legacy of national spirit. Zuliz’s elderly shoes, a perfect blend of the “National Trend” and comfort, will continue to lead fashion trends, showcasing the cultural confidence and national pride of Chinese youth.
Beyond products, Zuliz’s elderly shoes adhere to the corporate philosophy of “Caring for the Elderly, Warming the Sunset Years.”
The term “National Trend” embodies two meanings. “National” refers to Chinese culture, the awakening of traditional Chinese culture; “Trend” signifies fashion trends, reflecting popular trends and movements. In addition to innovative product design, Zuliz’s elderly shoes also emphasize the inheritance and promotion of Chinese traditional culture. With a commitment to serving the elderly, the brand focuses not only on meeting their material needs but also on addressing their spiritual requirements, conveying humanistic care and social responsibility, and upholding the corporate philosophy of “Caring for the Elderly, Warming the Sunset Years.”
In recent years, China’s elderly population has been growing, and the aging population is deepening, presenting both opportunities and challenges for Zuliz. Guided by their corporate philosophy, Zuliz’s elderly shoes are not only dedicated to providing high-quality products but also actively giving back to society in various ways. They take it as their responsibility to promote traditional Chinese values of filial piety, caring for every elderly individual with sincerity, and advocating for society to collectively pay attention to the lives and health of the elderly.
On the occasion of the Double Ninth Festival, Zuliz’s elderly shoes have been organizing “Elderly Privilege Day” for five consecutive years. Elderly individuals can enjoy discounts by presenting their marriage certificates in-store. The event incorporates lively props with elements that resonate with the elderly, fostering emotional connections with customers. While the event serves as a formal occasion, Zuliz aims to raise awareness about the elderly in society, promoting the sharing and transmission of love during this process.
The successful hosting of the inaugural “Forbes China National Trend Innovation Selection Awards Ceremony” has provided a platform for national trend brands to showcase their strengths and exchange experiences. On this platform, Zuliz’s elderly shoes have garnered honor and respect for their outstanding brand influence and excellent product design. Being awarded the title of “Forbes China National Trend Innovative Brand” not only brings honor to Zuliz’s elderly shoes but also signifies a responsibility. It will inspire Zuliz to continue upholding an innovative spirit, deepening their presence in the elderly shoe market, and providing high-quality products and services to more seniors. Moreover, this recognition will serve as an opportunity for Zuliz to further strengthen brand building, enhance brand influence, and contribute to the development of the national trend culture.
